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Rag & Bone’s DIY Project ~ A No Photoshop, No Makeup Ad Campaign

By Hanssie on November 26th 2013

Handed a bag of clothes and a camera, Rag & Bone’s DIY Project allows models to “do whatever they please.” In the world of the highly polished, perfectly flawless, dramatically made up supermodels that grace most magazine covers, Rag & Bone’s fresh faces and non traditional approach stands out in it’s simplicity.

[REWIND: Time Lapse Video Shows Extent of Photoshop Retouching on Model]

The DIY Project began in 2011 when Rag & Bone wanted to do something, “outside the box” in their first ever ad campaign. They gave 4 models a bag of clothes from the Rag & Bone line and a camera to use before they went on holiday so they could interpret the brand and use their individual personalities to show their unique style, a concept which resonated with the clothing brand.

In Rag & Bones’ latest installment of the project, fresh faced model, Julia Stegner, frolics on a Costa Rican beach with her adorable pup in a series of refreshing photos. No Photoshop required.









As more and more magazines are shunning the use of Photoshop (such as Verily magazine, whose motto is that a woman’s beauty should not be “shamed, changed or removed,”) and many are choosing a makeup free/less makeup look for ads, do you think this is a trend that will fade or is it finally a paradigm shift in an industry long known for it’s airbrushed, highly coiffed cover models?

As for me, I Photoshop the selfies I post to Instagram, so perhaps I shouldn’t get a vote in this debate.

[via @Huffington Post]

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Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at Follow her on Instagram

Q&A Discussions

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  1. Bruce

    Very refreshing, really hope this catches on. Much prefer it and makes it more interesting too.

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  2. Alan

    Surely those images are post-processed or the model had a photographer friend taking those shots, right? It takes more than auto mode to get a camera to blow out the highlights and properly expose the model like in most those shots.

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  3. Dave Martin

    I love it, just the way it should be, pure photography!!!

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  4. Nick Viton


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