Handed a bag of clothes and a camera, Rag & Bone’s DIY Project allows models to “do whatever they please.” In the world of the highly polished, perfectly flawless, dramatically made up supermodels that grace most magazine covers, Rag & Bone’s fresh faces and non traditional approach stands out in it’s simplicity.
The DIY Project began in 2011 when Rag & Bone wanted to do something, “outside the box” in their first ever ad campaign. They gave 4 models a bag of clothes from the Rag & Bone line and a camera to use before they went on holiday so they could interpret the brand and use their individual personalities to show their unique style, a concept which resonated with the clothing brand.
In Rag & Bones’ latest installment of the project, fresh faced model, Julia Stegner, frolics on a Costa Rican beach with her adorable pup in a series of refreshing photos. No Photoshop required.
As more and more magazines are shunning the use of Photoshop (such as Verily magazine, whose motto is that a woman’s beauty should not be “shamed, changed or removed,”) and many are choosing a makeup free/less makeup look for ads, do you think this is a trend that will fade or is it finally a paradigm shift in an industry long known for it’s airbrushed, highly coiffed cover models?
As for me, I Photoshop the selfies I post to Instagram, so perhaps I shouldn’t get a vote in this debate.
[via @Huffington Post]