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Pye Jirsa On His Favorite Picture & Why Printing Is So Essential

By Kishore Sawh on July 9th 2016

There’s been a shift in the way we as a species communicates—particularly in the past decade—where cameras are used as both loudspeakers and mouths and ‘the picture’ has become a true fundamental form of communication.

According to data in the film ‘Brave New Camera’, there are now more images taken per minute than were taken in the entire 20th century. That’s not just a good soundbite, that’s a mesmerizing, eye-widening, jaw-slackening statistic, and almost laugh-out-loud ludicrous. We use digital images today, as text; the camera, now, is perhaps the most ubiquitous communication device on the planet, and the question this begs is,

What are all these images of?

The rather short and blunt answer, is: most of it isn’t of anything of consequence, and even less of it will ever be viewed again. Instead, it will sit on a hard drive only biding time before eventually vanishing into some silicon wasteland never to be seen again, and perhaps more poignantly, never to be missed. The photograph in digital form, for all its flexibility and other virtues, is, ephemeral. It’s news-in-brief at best, but a print, is beyond.

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In some sort of irony, it is perhaps the highest evolution of the photograph today, ‘the print’. There’s nothing quite like seeing and holding a tangible representation of a memory, and it affects us in a way a backlit pixel just doesn’t. The frivolity with which digital images are taken is essentially mirrored in how they are viewed; with speed and high turnover, and we know it. A print though, a print can remove the chaos of a pixelated and spinning world, pause it, and allow us to focus on the details, take in the nuances, and reflect on the moment. And in all odds, the moment will be a meaningful one. One like the moment our own Pye Jirsa shares below.

Pye, like the rest of the team at Lin & Jirsa Photography, SLR Lounge, and countless other photographers, labs and print designers like Fundy, keep the print as a centralized focus, almost embedded into our ethos. In a rare occasion, Pye shares one of his most prized pictures, of him and his dad, and gets a bit personal about how much it means to him, and gives a little insight into why printing your photos is absolutely essential.

[REWIND: How To Design, Structure, & Shoot To Tell Your Client’s Story | Fundy Designer]

About

Kishore is, among other things, the Editor-In-Chief at SLR Lounge. A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

9 Comments

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  1. Randall Huleva

    I can not agree more with Pye. There are a few album and wall art design software products on the market, but Fundy Designer truly, as Pye said, “makes album design fun again”. Now instead of dreading the album design process I find myself not wanting to quit it at the end. I will send a client’s finished album of to a lab for printing and then still keep playing around with the images in the layouts just to see what other gorgeous looks I can put together that I may want to use for a future client. I’ve put my wife and my wedding images into Fundy Designer and have probably made at least twenty different cover to cover albums! I haven’t printed all of them, but it is just and addictive blast to create in this amazing software. If you sell albums to your clients, GET THIS software! If you don’t sell albums to your clients, you’ve got to start! Don’t believe me??? Next time you do a shoot, download a free trial of the program and use your images in it and try it for yourself. This thing rocks and is SO WORTH every penny! And what really surprised me is how easy it is to sell albums. I thought clients wouldn’t want to shell out $500 extra bucks! Uh, wrong! I have trouble having them STOP buying more sometimes. 40 spread albums are so easy to sell that you are seriously leaving hundreds of dollars on the table with every shoot you do if you don’t sell albums. And album sales tend to promote the even more lucrative wall art!!! NOW you are talking some really nice profits! Just start by increasing your prices a bit to cover a 20 spread album in every package you shoot. Increase maybe $300 per package depending on the lab you use. But show the clients the proofs and ask them what they want in the album. Before you know it, they are buying 30, 40 or more spreads without you saying a word! It’s really magical. And yes…you are making more money….but you are doing it by selling your clients the memories of their lifetimes!!! What could be better than that???

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  2. Joshua Snyder

    very moving moment, is the new space set up yet?

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  3. Gareth Roughley

    I recently started shooting film again for the first time in years. It is unbelievable how special it is to have that anticipation for the negative to be developed and then holding the prints.

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  4. Erika Pinkley

    Very moving and so true. Thank you for sharing this with us. I too always try to tell people to get those images they love out of the digital world and print them up! It’s so saddening to see how many new families have lost the appreciation for paper prints in their home.

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  5. Daniel Nascimento

    I started to study photography two months ago when my daughter was born as a way to save all those adorable baby moments that pass by so fast.

    Last week, I printed my first photo to give it as a gift to my wife who is currently in a hospital and its incredible how a printed photo can bring back all the emotions contained in the moment that the picture was taken.

    That was the main reason that I choose to study photography, to be able to capture the happiness of the moment and save it to the eternity.

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    • Kishore Sawh

      That’s kind of what it all boils down to. I’m glad you’ve gotten into printing so quickly. Congrats on your baby girl, and all the best to your wife, Daniel.

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    • Daniel Nascimento

      Thanks a lot Kishore :)

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  6. Daniel Thullen

    I saw this on the Fundy post on FB. I thought the video with Pye was touching. He makes a very compelling case for prints. Thanks Kish.

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