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Post Production Tips

How to Use and Set Up Publish Services in Lightroom 4

By Pye Jirsa on November 14th 2012

In this chapter, we are going to demonstrate how to use Lightroom’s Publish Services to upload your images to online services such as Facebook, Flickr and more. We will also explain how you can manage your published images through Lightroom.

The following tutorial is from the Lightroom 4 A-Z DVD Guide. The full DVD including 130 tutorials and nearly 14 hours of Lightroom 4 training is available in the SLR Lounge Store for only $99.

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What is Lightroom’s Publish Services

Lightrooms’ Publish Services function is another way to export images to another location such as the hard drive or online services like Facebook and Flickr. The difference between Publish Services and the standard Export function is that Publish Services offers you several solutions in regards to managing the published images from within Lightroom.

The Publish Services function is available only in the Library Module. It is also not accessible via the menu or a hotkey. Here is an example of how you can use Publish Services to upload your photos to your Facebook account.

Setting Up a Facebook Publish Service Account

The first step is to click on “Set Up…” on the Facebook button under Publish Services.


This will open the Lightroom Publishing Manager where you will set up your Facebook account and establish an authorized credential with Facebook. Once you input the name of the Publish Service, click on the Authorize on Facebook button. A popup dialog will appear and ask you to authorize Lightroom to access your Facebook account. Click OK to open up Facebook on your web browser.



Next, login with your e-mail and password to enter Facebook’s Request for Permission page. This is the page where you can grant Lightroom access to your Facebook page. Hit Allow and go back to Lightroom.


Once Lightroom has access to Facebook, you will now have several options in the Publishing Manager. The first is Facebook Album. Here, you can create new albums or use existing albums from your Facebook account.


In the Facebook Title options, you can set how Lightroom will name your Facebook Title and what it should do when you update the photos in Lightroom. Let’s set the Facebook Title by Filename, and let’s have Lightroom Replace Existing Title whenever you update your photos.


Most of the other options will be the same as the standard Export dialogue options. As mentioned before, we make changes to the File Name from the Library Module, and since we are uploading to the web, let’s keep File Settings to 80% quality.


For Image Sizing, let’s set the Long Edge to 800px.


Because these images will be viewed online, we can also leave sharpening to Sharpen for Screen at a Standard Amount.


Finally, for Metadata and Watermarking, we can include just the Copyright Only along with our Watermark. Once all the settings have been selected, click on Save.


Publishing Your Photos into Facebook

Now that we have our Facebook Publishing Service all set up, the next step is to select some images and drag them into the album under the Facebook account.


After the photos are in the album, click on the Publish button on the upper right hand corner to upload your selected images into Facebook. Once the photos are uploaded, you can open up your Facebook page to see whether the photos are published.


Managing Your Published Photos

You can also use the Publish Services to manage the published photos from within Lightroom. If you right-click on album name, you can republish the photos in the album by selecting Mark to Republish. You can also individually mark a photo to republish by right-clicking on a photo and choosing Mark to Republish.


Furthermore, when you click on a photo, Lightroom will download any existing Facebook comments into Lightroom. You can view the comments and reply to them, and Lightroom will then upload your comments back to Facebook.


Summary of Publish Services

Lightroom’s Publish Services is a management system that allows you to publish your images to your hard drive and to online publishing services such as Facebook and Flickr. The procedure is the same for all of the online services. First, you establish your credentials for each site, and then you configure the settings for each account. Once an account has been set up, you can then upload your images to the respective service. You can also update and republish your images from Lightroom, as well as read and reply to the comments that are made for each image. That’s it!

The next step in our tutorial series is to talk about the Library Module workflow.


Purchase the Lightroom 4 A-Z DVD Guide

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The Lightroom 4 A-Z training DVD will turn any Lightroom novice into a complete master of Lightroom 4 in no time! The DVD which can be played on a Mac or Windows PC includes the following:
– 130 Video Tutorials and nearly 14 hours of content!
– Over 6 hours of tutorials dedicated to developing techniques
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– Bonus DVD Content that includes Advanced Lightroom 4 Techniques
– Full HD 1080p Resolution for all Video Tutorials
– On-screen Shortcut Tooltips for Lightroom 4
– Exercise Files + Final Catalog so you can follow along during the tutorials
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Founding Partner of Lin and Jirsa Photography and SLR Lounge.

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Q&A Discussions

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  1. Joseph Prusa

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  4. CJR

    This is the message I get when I want to update photos to Facebook.
    replacing a photo/video is not possible from within lightroom

    What can I do do to correct this?


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  6. Cathryn

    Can you authorise lightroom for more than 1 FB account?

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    • Michelle

      Were you able to authorise more than 1 Facebook account from lightroom 5?I am having the same problem.
      (Can you authorise lightroom for more than 1 FB account?)

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  7. Mike

    Doesn’t seem to work well for me.  I get the service connected but the photos don’t show up on FB. If I click “show in Facebook” I can see it but it’s in some area that I can’t access nor can anyone see.  Also, you can’t delete or update photos using the tool.  When you update, it will upload a new one and tells you to delete the old one using the browser.  IF you delete, it removes it from the collection and tells you to delete in FB using the browser.  Nice concept but not executed well unfortunately.  The Flickr publish tool seems to work better.

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    • ChristopherLin

      The Facebook publish services is very buggy. Adobe says to blame Facebook for constant modifications. Fortunately, the Flickr service does work much better.

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    • Mike

      I don’t see any point in using it, makes posting to FB a pain actually.  I also see that FB butchers the photos I post, their resize system must suck, and not sure how much compression they add but it really crushes detail.  Would be nice to know what settings to use for best quality.  I have tried resize to 720, 900, 1024, 2048, different compression, etc.  They all seem to suck.

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