Darek Szwedo
My name is Darek Szwedo. I’m 21, I was born and raised in Poland. At the age of 13, I moved out to the United Kingdom and 2 years later, I discovered photography. At the age of 17, I started getting into the advertising side of it and a year after that, I was totally consumed by it. I studied photography in college and am currently studying BA Commercial Photography at University of Derby. Apart from photography, I do plenty of retouching: advertising, composites, fashion as well as beauty - not just for my self but also for other brands/companies as well as teaching classes/courses. Several of my pieces of work have already been published e.g. Advanced Photoshop or Fashionista Magazine. See my work on: my website and blog.
Recent Posts
The Beautiful Lie: The Process of Product Photography for Advertising
Darek Szwedo
,
10 years ago
10 min read
In photographing products for advertisements, there is a lot of preparation, discussion, and organization that will go into making ‘the’ image. In this article, I will try to show you the process of an advertising shoot from both points of view: photographer as well as the retoucher, since I do both.
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