Megan Kennedy 
Should photographers consider the value of producing behind-the-scenes content ourselves? Could it build your brand and reach your client base in a new way? Is tweeting an occasional #BTS pic enough? Is there an untapped value in video?
Andrea Belluso, aka ‘The Light Shaper,’ shared a unique and playful technique in his latest behind-the-scenes video of his photoshoot for Hederus, a Swedish fashion brand with an athletic attitude to their designs.
Tejal Patni’s latest collection of work for Splash Fashion’s 2014 calendar, titled “In Love with Fashion,” plays with raging colors and contrasts, and creates a mind-bending world of some of the most time tested fashion fabrics: lace, leather, plaid, and denim (among other things).
