
Jay Cassario
Recent Posts
How To Calibrate Your Lenses | A Simple Fix For Blurry Images (Updated)
One of the most popular questions I receive from other photographers is, “Why are my images blurry?” Out of all the questions I get, this one is the most troubling, because 9 out of 10 times, it’s the same reason.
Synology DS1618+ 6 Bay NAS Review – Professional Grade Backup Solutions Have Never Been This Easy
The DS1618+ from Synology puts a professional grade backup solution in an easy, affordable, and flexible package that both beginners and experts will love.
Create Fake Flares with Flash (And No Sun)
Wondering how to re-create lens flare with off-camera flash? These tips will help you achieve that look!
Creating Artistic Portraits Using A Tilt-Shift Lens
Simply put, a tilt-shift lens is a lens that tilts and shifts, and throws the focus plane off. Sounds interesting, but what is the purpose, and how, or why would you use a lens like that?
Real Lens Flare – Done The Right Way
For those who know me or follow my work, you know this article is one that has been a long time coming. If you don’t know, I’ll just tell you. A good artistic sun flare is my jam.
Data Backup | The 3-2-1 RULE & Why You Need To Implement It Now
As photographers, the geeky tech side of backup and file storage isn’t always at the top of our list of exciting or fun things to take care of. With that being said, don’t wait until disaster hits to implement a solid backup solution.
The Photographer’s Struggle | Live Life Through The Lens Or Without The Camera
How many of you have struggled with the decision to always bring your camera or leave it at home to enjoy life without it?
The Importance of Making Your Clients Your Biggest Fans [My Personal Story]
My mother was a wedding photographer and when she passed away unexpectedly, something she said to me has always played a big role in how I handle my wedding photography business to this day.
3 Reasons Why I Moved Into A Studio And Maybe You Should, Too
Two years ago, on this very day, I published an article on how a studio can help your wedding photography business. Today I have my own, and it was the best decision I could have made. Here’s why…
The Importance Of Building Your Personal Brand
I want to explain to you how I have built up my wedding photography business as well as kept my personal brand intact, and explain why I think you should do it this way, too.
Pixifi – Software To Streamline Your Studio
When I started my photography business 4 years ago, learning how to keep track of everything was the biggest struggle.
5 Reasons Partnering With Your Direct Competitor May Be The Best Business Decision
In a time where separating yourself from your competition and standing out is more important than ever, thinking outside the box and trying new things can be crucial in doing just that.
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