Nikon has just announced their latest offering to the mirrorless realm, the Nikon 1 V3. In this new release, Nikon gives us a powerful mirrorless camera capable of shooting 720p video at 120fps, as well as continuous 20fps while shooting stills. The sensor, which I am sure most of you are curious about, remains at the 2.7x crop factor.

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Then, there is the price, according to Nikon this is a serious camera and as such, it has been given a serious price. But I am completely 100% serious when I tell you that this little mirrorless camera will cost you $1200.

While the price may seem high, you are getting a pretty powerful little camera. The new Nikon 1 V3 comes with an 18.4MP sensor, Built-in WiFi, 1080/60 video capability, and contains a brand new processing chip. Another new feature that you are sure not to miss is the new flippy screen on the back, which measures 3 inches. The interesting bit about that is that virtually the entire back of the camera comes off with the screen, buttons and all. We have seen flippy screens before, but this one is quite unique.

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The full kit with camera, lens, viewfinder and a grip will go on sale in April. Pre-order links are not yet available, but stay tuned, we will bring them to you when they are available.

It is pretty clear that Nikon’s strategy to combat poor camera sales is to raise their prices across the board. In all honesty, this looks like a pretty neat camera, something that could get a lot of attention. But I fear that the price will put this out of the reach of 95% of the people who are interested in it. If this was available in the $400-600 range, I could see many people picking one up, but at $1200, it is going to be a tough sell.

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What are your thoughts on the new Nikon 1 V3? Do the features make it an attractive option to you or is the lack of at least an APS-C sensor killing it for you? Share your comments below to join the discussion.

[via Engadget]