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Pico Images Crowdsources Stock Photography – Two Advertising Art Directors Team Up To Disrupt the Stock Industry

By Tanya Goodall Smith on June 18th 2013

pico images

A new player in the crowdsourcing trend launched earlier this month. Advertising creatives Cassandra Nguyen and Grazina Snipas are offering a new way to find custom photography with their site Pico Images will connect users looking for specific photographs with just about anyone that can use a camera.

“We believe the democratization of photography and technology has increased the quality of photos people take every day,” said Snipas. “You no longer have to be a professional photographer to take a great photo.”

The process is simple—users describe the photo they’re looking for, how they plan to use it, and how much they’re willing to pay. Anyone with an image matching that description can submit their photo. Upon purchase, Pico Images generates a custom image license between the two parties.



Nguyen and Snipas formed Pico Images, their first company, after becoming frustrated at the lack of quality images on stock photography sites. “We had the budget for photography but couldn’t find anything that looked good on the popular stock sites,” said Nguyen. “At the same time, we were seeing all of these great photos pop up on our social networks but didn’t have an easy way to contact the photographers or to license them. Pico Images plans to bridge that gap.”

As a designer myself, I totally get where these two are coming from. I have literally spent hours or sometimes an entire work day searching for the right stock image for a clients’ design project. In fact, one of the primary reasons I took my photography hobby to the next level was so I could provide custom photography for my clients.


Obviously, a professional or at least an educated photography enthusiast, is going to take a better picture than the average Joe with a cell phone, but I think the concept behind Pico Images is a good one. Since the buyer sets the budget, photographers from amateur to seasoned professional can benefit. On the other hand, will crowdsourcing sights like this one lower the stock photography standard and pricing expectation even further than the ever popular micro stock trend? What are your thoughts?

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Tanya Goodall Smith is the owner, brand strategist and commercial photographer at WorkStory Corporate Photography in Spokane, Washington. WorkStory creates visual communications that make your brand irresistible to your target market. Join the stock photo rebellion at

Q&A Discussions

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  1. Joseph Prusa

    Thanks for sharing.

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  2. sandy

    Hi, tanya. Wonderful photography and impressive color. I am glad that found your blog, it provides great information. will catch you by submitting weekly letter.

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  3. PicoImages Hopes to Shake Up the Stock Industry Through Crowdsourcing

    […] might otherwise never try to sell a photo, and that’s the creators’ intent. Speaking to SLR Lounge, Nguyen […]

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  4. Pico Images, el crowdsourcing llega a la fotografía |

    […] Nguyen y Snipas, ambas procedentes del mundo de la publicidad, fundaron Pico Images después de sentirse frustradas por la baja calidad de las fotografías de stock en los sevicios tradicionales. “Teníamos el presupuesto para las fotografías, pero no éramos capaces de encontrar nada que nos gustase en las webs populares de fotografías de stock. Al mismo tiempo, veíamos todas esas estupendas fotos en nuestras redes sociales pero no teníamos una forma sencilla de contactar con los fotógrafos o solicitar la licencia de las fotos,” ha comentado Nguyen a SLR Lounge. […]

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