When everyone and their brother has a website, it is vital to have an internet presence that sets you apart while also capturing the attention of your preferred client. The internet is a great way to showcase your work and get your portfolio out there. The challenge is, making sure that your web page works for you, and not against.
Here are some common photography website mistakes that kill your business and how to avoid them.
No Featured Contact Information
In marketing, you learn that you only have a few seconds to convey a message to your viewer. In those few seconds, a way to contact you should be at the top of the list. That is part of the reason business cards have the contact information right at your fingertips. Your contact information, email or phone number at the very least, should be on every page, and not just hidden in the footer or a separate contact page.
Using Photos as Filler
If it does not have a purpose, it will only end up slowing your viewer down and operate more as a distraction. Stick with what is great and has meaning to your client.
Displaying Photos That Are Not Your Best
Average images will not set you apart online, but allow you to become lost in the midst of the web. Your webpage should feature only your most impressive portfolio pieces. If you do not have enough images to create an impressive online portfolio, it is okay to hold off on creating a website until you do.
Remember that your reputation as a photographer and professional begins as soon as you set up your website.
Trying to be a Jack-of-All-Trades
It is okay not to do everything. Actually, it is wise not to. Notice some of the websites for photographers that inspire you. Their work is not ‘all over the map’ but honed to a specific set of skills. If you are interested in two different types of work, like landscape and fashion, feel free to create more than one page. Each field of photography takes time and effort to master. It is best not to confuse your audience.
It’s Not All About You
Your goal is to address your ideal client’s wants, needs, and desires. Create a web page that will appeal to them, featuring your best work and communicating how you can help achieve their goals, not your own.
Designing for ‘Trends’ or the ‘Cool’ Factor
In an effort to try and stand out, many artists go on logo and design overload. A flashy design may grab attention, but be careful not to cause it to overshadow your actual photographic work.
Too Much Information
Yes, there is such a thing. Instead of packing your website with the 20 different reasons that you are the best photographer for their project/event, focus on a few key benefits that you can deliver. Try to stick to 3 – 4 main points.
After everything, remember that your website is how you present yourself to the world. Not only the work you produce, but how you will treat your clients and the work you will do for them.
Have you made any of these mistakes? I know I have.
Until Next Time . . .
Stay Inspired ~ Jules
[via Media Novak]