Cooler temperatures, fewer hours of daylight, and cuddling up on the couch in our favorite sweats while sipping hot cocoa are upon us. With the changing of the seasons comes the changing of the guards of new influences and new trends.
Why is this important? Many fashion photographers are creating fashion stories that are at least one season ahead, and therefore being on trend is of the utmost importance. Additionally, it is now part of the job requirement to be on top of the upcoming styles in order to remain relevant, especially in fashion and model development.
That scene in The Devil Wears Prada where Meryl Streep as Miranda Priestly schools Anne Hathaway on how fashion filters down and influences our every day lives, whether it is realized or not, is very real (see clip below). Decisions pertaining to even the most basic of wardrobe choices were already predetermined by those in charge. Also, the images and styles adopted by fashion invariably trickle down into lifestyle and even weddings photography.
Fashion photography is one of the most popular forms of media and is seen by the masses; it is natural that it strongly influences other areas of portraiture as well as other genres of photography. So, what can we expect to see in 2018?
Rosy, Peachy and Golden
Color grading is making a comeback and the toning is heavily influenced by the Winter 2017 and Spring/Summer 2018 Pantone colors. It isn’t as simple as clicking an action in Photoshop. Even brands that are known for their neutral palette now capture models with rosy, peachy and golden skin tones. There is obvious care and precision with the toning and the color palettes are reminiscent paintings.
And introducing the second of two exclusive covers for PORTER’s Winter issue, where we celebrate the voices inspiring change in 2017 with our annual Incredible Women list. Starring the exceptional @brielarson, whose talent and integrity has made her a movie star for our times, the Oscar-winning actress opens up about taking on roles that do more than just entertain; and talks success and self-doubt with friend and The Glass Castle co-star @WoodyHarrelson. See the full story when it hits newsstands on Friday, September 29. 📷: @studioakrans Fashion Editor: @juliavonboehm Editor-in-Chief: @lucy_yeomans Top & Pants: @emiliawickstead
In terms of lighting, the barre has been lifted significantly. Learning to manipulate available light to create a striking image is a must. The fad of shooting in harsh light and creating rule-breaking shadows has been replaced with mixed lighting and traditional lighting patterns.
Meanwhile, the light being created in the studio is no longer being held hostage by perfectly bright midtones and a minimal ISO. It reflects the control and craftsmanship of an artisan who has mastered this skill; the light is being feathered and delicately envelops the subject.
The recent Dior campaign captured by Brigitte Lacombe is a prime example of moody lighting. Brigitte is consistently producing impeccable work and it is no wonder that her photography is in high demand by major brands, and her Instagram account makes for great study material.
Repost @dior ・・・ Check out the ‘J’adior’ mosaic flap bag, informed by Native American craftsmanship, from the just-released Cruise 2018 collection by #MariaGraziaChiuri. Inspired by nature and shamanistic feminine identity permeating desert landscapes, the full collection is available for discovery in our boutiques worldwide!⠀ © #BrigitteLacombe
Midtones ultimately dictate the overall look and feel of an image and it is no surprise that darker midtones go hand-in-hand with moodier lighting. The art direction of the editorials of the major magazines such as Porter Magazine and Harper’s Bazaar are laced with stories that have more tonality, and are darker as a modish, collective whole.
A femme fatale for the millennial generation. Star of @bladerunnermovie, #MackenzieDavis has made a name for herself playing smart, endearing outsiders in a slew of sci-fi roles. In the Winter issue of PORTER, Mackenzie sits down with friend and fellow actor #FelicityJones . . . . 📸: @paul_mclean Stylist: #EmilyJenkins
Video continues to dominate, and going forward the desire to learn video needs to be upgraded to more than a bucket list status. Slow motion portraits, cinemagraphs and even interactive video games are being adopted by major brands and being paired with visually-impactful still images. The recent ad campaigns of major fashion houses such as Miu Miu and Coach this year made it very clear that mixing various forms of media is the way of the future.
Introducing the #MiuMiuCroisiere18 Advertising Campaign, staged on the racetrack at France’s Autodrome de Linas-Montlhéry. Discover the full campaign at miumiu.com Campaign by @alasdairmclellan Starring: @ellefanning #kesewaaboah @annaewers @doutzen @lilynova97 @joansmalls @slickwoods Styling: @kegrand Art Direction: @gb65
Strong women and diversity are still in high demand as the fashion industry continues to re-establish its vantage point after a rocky few years. Everyone wants to feel a sense of belonging, and ultimately want to see someone that looks like them included in the ads they see. The emotions depicted and stories being told through the images need to be authentic.
Last but not least, any altering of the body will be highly scrutinized and skin retouching will continue to be done with a light handed approach.
Authenticity within the realms of women’s bodies, skin and emotion will continue to reign supreme. The pendulum seems to have caught momentum and is swinging back toward that of a very skilled professional among photographers, assistants, retouchers etc. Essentially, images are being created that differentiates the work being created from those with the alarmingly decent smartphone cameras and filters. Images that look simple and minimalistic are anything but, and emotive images are in.