Would Your Photography Business Survive if Facebook Died?
Allow me to set the stage: I woke up this morning and began to do my usual thing as a professional photographer. Over breakfast, I check all kinds of social media. On my phone, on my tablet, and on my computer. It’s everywhere! Notifications, likes, messages, …and (hopefully) client inquiries and rave reviews, which are the lifeblood of my business.
To be honest, in real life, I’m actually not very “social.” I’d rather be camping in the wilderness with just a few friends, miles away from any Internet. However, since I’m a photographer who relies on social media to make a living, I work diligently to master its use. In fact, almost all of my wedding and portrait clients who find me online do so because of Facebook.
I actually know a handful of fellow pros who built their entire business through Facebook alone, and have achieved incredible success by doing very little other than simply “tagging” their brides and being active on FB in general.
So, when I saw the news that Facebook could lose up to 80% of its users by 2017, I was definitely surprised. However, lo and behold, according to the report from SkyNews (click here) there is indeed an indication that Facebook’s overall interest has peaked. Yikes!
Photographers Who Rely On Facebook For Business
The question is, should photographers start to panic if they rely on Facebook for large portions of their business? Well, that depends on how you’re using Facebook, and how well you understand social media in general. Personally, here’s how I see it: There’s always something new. If Facebook declines dramatically, it will be because something else has taken its place and is even bigger and better. In which case, if I am able to adapt in time, my business will be even better off!
So, as long as I am vigilant and try out new social media platforms as they come and go, I feel like I’ll be alright.
Will Social Media Become Its Own Economic Bubble, And Pop?
The real fear I have is, what will our overall economy do with social media in general, over the next 5-10 years? It seems that a new “bubble” comes along every 10-20 years, and when it pops, it hurtles the entire economy into a recession.
I feel this is relevant to profession photographers, because a recession is an especially difficult time for a self-employed pro, or any artist for that matter. The attack on our income is always twofold, at the very least. First, there are fewer people with disposable income to spend on photography. Secondly, there are a lot more unemployed people who own a camera and decide to “go into business.”
Then again, some things on the Internet never seem to die. Ebay isn’t going anywhere, and it is quite honestly one of my favorite places to (cautiously) shop for camera gear. Or if you don’t mind risking getting mugged or even killed, Craigslist seems to be standing the test of time and is a great place to look for shady, “probably stolen” camera gear. (We DO NOT recommend shopping for camera gear on Craigslist!! And Ebay with caution!)
In either case, it seems that the next big Internet bubble is social media. MySpace rose and fell, as did a few other sites that I used to rely on for the survival of my photo business. (Remember Xanga?)
So, hopefully the economic forecasters and investors of the world will be smart enough not to panic and cause another recession if (or when) Facebook starts to lose steam over the next 5 years. Unless that happens, we photographers will be just fine. It just goes to show, you might be just a few months away from rocket-launching your photography career if you can catch onto the next big social media superpower! I don’t know about you, but I’m Twitter-ing less (okay, not at all) and Instagram-ing more, for example.
Which reminds me, here’s a list of SLR Lounge’s other social media sites, in case of Facebook’s untimely demise. Please go join us on these platforms as well:
What do you think the next big social media platform will be for photographers? We would love to hear your thoughts, so please leave a comment below!
Take care and happy clicking,
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