The first action figures were made in the 60’s by Hasbro to market their G.I. Joes to boys who were anti dolls. Since then, there seems to be action figures of everyone, from Jesus to Hilary Clinton. But do you have an action figure of yourself?
One photographer does.
As far as super creative marketing ideas goes, Swedish photographer, Jens Lennartsson takes the cake. His marketing team is comprised of himself – 400 miniature versions of himself- to be exact. Jens realized that he needed something that stood out to a potential client, and a piece of paper just wouldn’t do the job. So, he hired a company to help him design his own action figure.
Complete with it’s own carrying box, stand and guide book, the “GI Jens” are sure to grab the attention of the ” inspiring, cool and interesting people” in the agencies and magazines that Jens is seeking business from.
Jens explains in detail the process to making his action figure on his blog and also the behind the scenes video below if you wish to create an action figure of your own. Kudos to him for a great idea and thinking outside of the marketing box.
So, what’s your next creative marketing idea? Can you top Jens and his legion of marketing soldiers?[via @PetaPixel]