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News & Insight

24 Sunsets, 24 Time Zones, 1 Day – Photographer Chases the Sun Around the Globe

By Hanssie on October 3rd 2014

Sunset. It’s difficult to find a person, especially a photographer, who doesn’t like the sunset. Not only is it beautiful, peaceful, and insert zen nature word here, but it gives off the most buttery, golden delicious light that can make an ordinary image magical.

Sunsets also signal the end of one entire day, giving you a few hours to prep for a whole new day, one full of new possibilities, a fresh adventure, a new dream, a new horizon. So is the message that Citizen watches wanted to portray in their new global ad for the Eco-Drive Satellite Wave F100 watch. Intended for the frequent world travelers, at the push of a button, the watch will adjust to whatever time zone you find yourself in within 3 seconds. So they wanted to put that to the test…in all of the world’s time zones. Calling the project “Chasing Horizons,” they challenged British photographer Simon Roberts to capture all 24 sunsets in all 24 time zones in the span of one day.


The flight plan was to circle the North Pole as, at the North Pole, the Earth rotates at a slower speed and the circumference is smaller (and a bunch of longitude and latitude information that is already beyond my cartography skills, which you can read about here). They had a very narrow time frame to work with and chose late February when the days are still long, but before the Polar Days in March. The following video documents their journey:

Citizen has also put together a microsite, Chasing Horizons, where you can see all 24 images and read more about their journey as well as get more information on the watch. Here is a timeslice image of all 24 sunsets and the final ad:



Any one of you world travelers is going to pick one of these watches up today?


[Via Sploid]


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Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at Follow her on Instagram

Q&A Discussions

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  1. Sathiaseelan Pitchai

    This is what keep all the Photographers like me to keep pushing forward , so one day they will be hired for jobs like this.

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  2. Matt Molloy

    I’ve thought about doing something like this, but I wanted to chase the sunset around the world while shooting a timelapse to get a 24 hour long sunset. I also thought it would be nearly impossible. I’m a little surprised they pulled it off as planned, but I’m glad they did. I’d love to get hired for a job like this!

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  3. Brian Hammonds

    Crazy idea. Great result!

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  4. Keegan Carroll

    This deserves a standing applause! Hard work, But it certainly payed of. Great video, Great photography.

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  5. Clare Havill

    What a challenge, beautiful result.

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  6. Hannes Nitzsche

    What a job!

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  7. Barry Cunningham

    I heard about this a few days ago, and thought back to David Niven in Around the World in 80 Days and the Verne book. I was imagining numerous well time commercial flights. I obviously was not thinking about it much.
    Still, I must confess a certain sense of disappointment crept over me when I learned that “around the world” was at 80 degrees north. I know it is the only realistic way, and there is a certain grand charm to whole idea.
    But, still, I am irrationally disappointed. I’m imagining David Niven doing a triple toe loop at the north pole (back when there was ice there) and claiming to have gone 3 times around the world in less than a second.

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  8. Greg Silver

    I’ve given up watches a long time ago but man that is one sweet watch. Here’s a link for more info:

    ….the sunsets are nice too ;)

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