Sunset. It’s difficult to find a person, especially a photographer, who doesn’t like the sunset. Not only is it beautiful, peaceful, and insert zen nature word here, but it gives off the most buttery, golden delicious light that can make an ordinary image magical.
Sunsets also signal the end of one entire day, giving you a few hours to prep for a whole new day, one full of new possibilities, a fresh adventure, a new dream, a new horizon. So is the message that Citizen watches wanted to portray in their new global ad for the Eco-Drive Satellite Wave F100 watch. Intended for the frequent world travelers, at the push of a button, the watch will adjust to whatever time zone you find yourself in within 3 seconds. So they wanted to put that to the test…in all of the world’s time zones. Calling the project “Chasing Horizons,” they challenged British photographer Simon Roberts to capture all 24 sunsets in all 24 time zones in the span of one day.
The flight plan was to circle the North Pole as, at the North Pole, the Earth rotates at a slower speed and the circumference is smaller (and a bunch of longitude and latitude information that is already beyond my cartography skills, which you can read about here). They had a very narrow time frame to work with and chose late February when the days are still long, but before the Polar Days in March. The following video documents their journey:
Citizen has also put together a microsite, Chasing Horizons, where you can see all 24 images and read more about their journey as well as get more information on the watch. Here is a timeslice image of all 24 sunsets and the final ad:
Any one of you world travelers is going to pick one of these watches up today?