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What It’s Like To Photograph Every Single Super Bowl With SI Photographer John Biever

By Hanssie on February 7th 2016

So there’s this little football game going on today. Not really a big deal or anything, but if you happen to be scrolling through the channels and come across it, know that practically everyone in this country is likely stuffing their faces and critiquing the most expensive commercials of all time. Super Bowl 50 is upon us today! Because I’m a college football fan, I’m only excited about the commercials and the food, to be honest.

But there are those that have spent thousands – starting at $3000 per ticket – to be close to the action at Levi Stadium and there are those that will be bringing us coverage from the festivities. Sports Illustrated photographer John Biever will be one of the latter. John is one of only four people who have taken photos at every single Super Bowl since its inception in 1967.super-bowl-photographer-1


When he was 15-years-old, John stood on the sidelines with his father, who was the team photographer for the Green Bay Packers. By the time he was 19-years-old, John had his own press credentials. For the last 30-years, John’s worked at Sports Illustrated.

In the following 2-minute video clip, John shows his favorite Super Bowl images from the last 50 years including an image of the very first Super Bowl touchdown to some of football’s greatest heroes. He also talks about the changes in photography and the game from the last 50 years and how that has affected his work. It’s an interesting little watch to prep you for the big game today. Enjoy.

[Via ISO1200]

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Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at Follow her on Instagram

Q&A Discussions

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  1. Ralph Hightower

    Great story! But how long will John Biever remain at Sports Illustrated? Haven’t they laid off all their staff photographers? One of the songs from a band from Athens, GA said “This Is The End of the World As We Know It.” (R.E.M.)

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    • Hanssie

      Maybe he’s an independent contractor? I hope he continues to photograph more Super Bowls…what a legacy!

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  2. Richard Olender

    Off topic but I always shake my head at those “Word Champs” claims when they don’t play anyone else in the world

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