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Gear Reviews

Pentax K-30 and All the Colors of the Rainbow

By Anthony Thurston on April 2nd 2013

I guess I am just old fashioned but I like my Camera’s black. So I just don’t understand why I am reading about Pentax coming out with 15 new color options for their K-30 DSLR. Nikon tried this with its lower end DSLRs, and to my knowledge it never really gained any traction. Apparently these “all the colors of the rainbow” camera bodies are popular in places outside of the US, so I guess they are hoping that it catches on here.


I’m sorry Pentax, but I just don’t see it happening. Though I will admit that I rather like the black and white “Storm Trooper” looking body, but I would still prefer an all-black body if given the choice. Maybe if they started doing this sort of thing on high end DSLRs it could catch on, but so long as its only the lower end bodies that have these color options then people will stay away from them for one big reason. It is basically telegraphing to the world that you have a mid to low end body.

Photographers today like to give off the appearance that we are professionals, be it true or not, and if you are running around with a bright yellow camera body that is a dead giveaway that you are not using a pro-body.  That is my opinion anyways, and it’s also the number one reason why I would never get one of these custom color options.

What do you guys think? Are custom colors a nice option or a gimmick for amateurs? Let us know in a comment below.

[via POP Photo]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Mel

    Regardless of how anyone feels about the colors, the K-30 is the best value at its price. It is a great camera with so many things about it to like. Fast, Great IQ, weather sealed, and 100% optical viewfinder. It just happens to come in a variety of colors, whats not to like. If you want an awsome camera but don’t care for the colors get a black one. I like the blue.

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  2. John Cavan

    Pentax did this with the K-x years ago, well before Nikon. It helped them out in certain markets, though not especially so in North America.

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  3. jwizzy

    This isn’t new for Pentax. They’ve been making multicolored bodies for years now.

    As far as if they’re a gimmick, I guess it falls to the person buying it. If it’s the primary reason someone buys a camera then it’s a gimmick, and well done, Pentax! If not, and the person buys it for the camera… well done, Pentax!

    I won’t be buying one any time soon though, haha

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