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News & Insight

Pentax Adds Fast Primes To Lens Roadmap

By Wendell Weithers on February 25th 2017

CP+ 2017 has nearly concluded and, with impactful announcements from Sigma and Fuji, lenses seem to be the flavor of the week. Pentax is looking to add some spice into the mix as they continue their foray into the Full Frame world by adding two new primes and an unspecified zoom to their lens roadmap. The company is known for cameras that are densely packed with features even while sporting a more modest price than comparable offerings from Canon or Nikon. That being said, does Pentax have a strong plan for the future?

[REWIND: The Pentax K-70 Is The Feature-Rich & Robust DSLR Many Asked For, But Won’t Buy]

Pentax is currently displaying a new 50mm 1.4 prototype at the CP+ Plus show in Japan. You can find the full Pentax roadmap here.

 

As Pentax continues to engage in the battle for the DSLR market, their lack of a robust lens lineup remains their Achilles’ heel. With the announcement of a 50mm 1.4 and 85mm 1.4 they hope to increase their brand appeal and, at f/1.4, these lenses are clearly intended to be their top tier primes. And, as their flagship glass, they won’t be cheap. This may dampen the appeal of this system to anyone that hasn’t already bought into it.

[REWIND: Sigma Officially Unveils 4 New Art Lenses | 2 Zoom Lenses & 2 Primes]

A new slate of high-quality primes is a welcome addition to this underrated brand. Whether or not it is enough to raise its stature in the market remains to be seen. Nevertheless, for you Pentaxian portrait shooters, these lenses are for you.

Wendell is based in Atlanta where he shoots events, portraits, and food photography. He also supports his wife Andrea as she runs their cake design business, Sweet Details.

Instagram: Wendellwphoto

Q&A Discussions

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  1. Matthew Saville

    This may or may not indicate that a Tamron with a similar / identical optical formula is right around the corner. I’m surprised we didn’t get the 35 1.8, 45 1.8, and 85 1.8 on Pentax mount yet. They seemed to be able to convert the 15-30 2.8 Tamron to a 15-30 (without VC) on Pentax quite nicely, but it has been quiet on that front ever since…

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    • adam sanford

      Agree with Matt. Pentax is so comically behind in the (modern) FF lens portfolio vs. Canon/Nikon/Sony that they need to buy (as opposed to develop) their way into faster platform viability.  They don’t need to match those three so much as get a quick harvest of 3-5 more lenses.

      The best way to do that is to turn Tamron or Sigma into their personal Zeiss and make them a partner.  *Could you imagine* all the Sigma Art lenses with bullet-proof/sealed Pentax housings and ideal first-party AF communication with the camera?  (Is there a drool emoji out there?)

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