Welcome to our roundup series where we will hit on several gear news and rumor topics each day. This gives you a chance to get caught up on all of the day’s news and rumors in one place. Make sure to check back daily for the latest gear news, rumors, and announcements.

Sony ‘G Master’ Series Lenses Coming Soon


The big question we have all been wondering is when Sony would make good on their promise to release new lenses. Now it seems that they are going to get by on the skin of their teeth, assuming an announcement comes very soon. The word on the street? A new pro line of F/2.8 zooms is coming down the pipe.

According to a report coming out of Sony Alpha Rumors, the first of three to-be-announced lenses in this new ‘G Master’ lens line is set to be a 24-70mm F/2.8. It is unclear what the other fast zooms would be, but an educated guess in my mind would be something along the 16-35mm and 70-200mm range – a Sony version of the holy trinity.

It is unclear what, besides the branding, will set these lenses apart from their Sony/Zeiss counterparts, what the build quality will be (but considering it’s marketed towards pros, one would think BQ would be a high priority), or where these will fall on the pricing spectrum.

I think that the pricing here will be key. Sony FE mount lenses are already very expensive when compared to their DSLR kin, and one would assume that since these pro lenses will be faster, have a better build and likely be better optically that an even higher price tag would also be attached.

It will be VERY interesting to see what comes of this and what direction Sony goes with their lenses. I don’t know about you, but I can’t wait to see what they announce for CP+ next month.

Upcoming Olympus PEN-F To Feature 50MP Mode?


Multi-shot XXMP modes are nothing new. Olympus has done this a couple of times already, and as we know, Hasselblad has been doing it as well. We got word this morning that Olympus will be bringing this feature to their upcoming PEN-F.

If the report over on 4/3 Rumors is correct, the upcoming Olympus PEN-F will feature an impressive 50MP mode that will allow users to capture incredible levels of detail with their tiny M4/3 camera.

Beyond the feature itself, I am curious what improvements Olympus will make – if any – to the technology. It worked, but only in unique situations on their previous models, so it will be interesting to see if they have improved on the technology at all, making it usable in more day to day situations other than still life photography.

The specs we are hearing about for this PEN-F are starting to sound pretty impressive for a micro four thirds rig. What started as a rumor for a low-mid range Olympus camera has turned into something that could well be the micro four thirds camera to beat in 2016.

We should know more soon; an official announcement is expected any day now.

How it is made: Fujifilm Edition


Have you ever been curious about what goes on inside those crazy clean rooms and production facilities? Well, we have a  treat in store for you today!

The Verge was recently invited over to Fujifilm for a behind the scenes look at what goes on inside of their production facility in Taiwan. It is a really interesting look behind the scenes of a company that is doing really good things in the photography industry and community.

I’ve shot Fujifilm cameras ever since the X100, which boosted the company back into enthusiast relevance in 2011, but I didn’t really know how they were put together. The answer, it turns out, is that they’re not assembled by robots, but by actual humans with a lot of work and care.

You can view the full photo set over on The Verge, here.

5 Tips for Better Smartphone Photography

Let’s face it, chances are you are going to take an image or two with your phone. It’s just the way that life is now. So while the fundamentals are the same as with your dedicated camera (exposure triangle, composition, etc.), there are also some things you can do for better results from your phone’s camera.

In the above video Niko from CamCrunch shares a few tips for getting more out of your phone camera. Enjoy!

What are your thoughts on today’s roundup? What news/rumors did we miss? What would you like to see covered in future roundups? Leave a comment below and let us know what you think!