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Gear Rumors

PEN-F To Shoot 50MP? New Sony ‘G-Master’ Pro Lenses Coming? Also, How Fuji’s Are Made! {Daily Roundup}

By Anthony Thurston on January 19th 2016

Welcome to our roundup series where we will hit on several gear news and rumor topics each day. This gives you a chance to get caught up on all of the day’s news and rumors in one place. Make sure to check back daily for the latest gear news, rumors, and announcements.

Sony ‘G Master’ Series Lenses Coming Soon


The big question we have all been wondering is when Sony would make good on their promise to release new lenses. Now it seems that they are going to get by on the skin of their teeth, assuming an announcement comes very soon. The word on the street? A new pro line of F/2.8 zooms is coming down the pipe.

According to a report coming out of Sony Alpha Rumors, the first of three to-be-announced lenses in this new ‘G Master’ lens line is set to be a 24-70mm F/2.8. It is unclear what the other fast zooms would be, but an educated guess in my mind would be something along the 16-35mm and 70-200mm range – a Sony version of the holy trinity.

It is unclear what, besides the branding, will set these lenses apart from their Sony/Zeiss counterparts, what the build quality will be (but considering it’s marketed towards pros, one would think BQ would be a high priority), or where these will fall on the pricing spectrum.

I think that the pricing here will be key. Sony FE mount lenses are already very expensive when compared to their DSLR kin, and one would assume that since these pro lenses will be faster, have a better build and likely be better optically that an even higher price tag would also be attached.

It will be VERY interesting to see what comes of this and what direction Sony goes with their lenses. I don’t know about you, but I can’t wait to see what they announce for CP+ next month.

Upcoming Olympus PEN-F To Feature 50MP Mode?


Multi-shot XXMP modes are nothing new. Olympus has done this a couple of times already, and as we know, Hasselblad has been doing it as well. We got word this morning that Olympus will be bringing this feature to their upcoming PEN-F.

If the report over on 4/3 Rumors is correct, the upcoming Olympus PEN-F will feature an impressive 50MP mode that will allow users to capture incredible levels of detail with their tiny M4/3 camera.

Beyond the feature itself, I am curious what improvements Olympus will make – if any – to the technology. It worked, but only in unique situations on their previous models, so it will be interesting to see if they have improved on the technology at all, making it usable in more day to day situations other than still life photography.

The specs we are hearing about for this PEN-F are starting to sound pretty impressive for a micro four thirds rig. What started as a rumor for a low-mid range Olympus camera has turned into something that could well be the micro four thirds camera to beat in 2016.

We should know more soon; an official announcement is expected any day now.

How it is made: Fujifilm Edition


Have you ever been curious about what goes on inside those crazy clean rooms and production facilities? Well, we have a  treat in store for you today!

The Verge was recently invited over to Fujifilm for a behind the scenes look at what goes on inside of their production facility in Taiwan. It is a really interesting look behind the scenes of a company that is doing really good things in the photography industry and community.

I’ve shot Fujifilm cameras ever since the X100, which boosted the company back into enthusiast relevance in 2011, but I didn’t really know how they were put together. The answer, it turns out, is that they’re not assembled by robots, but by actual humans with a lot of work and care.

You can view the full photo set over on The Verge, here.

5 Tips for Better Smartphone Photography

Let’s face it, chances are you are going to take an image or two with your phone. It’s just the way that life is now. So while the fundamentals are the same as with your dedicated camera (exposure triangle, composition, etc.), there are also some things you can do for better results from your phone’s camera.

In the above video Niko from CamCrunch shares a few tips for getting more out of your phone camera. Enjoy!

What are your thoughts on today’s roundup? What news/rumors did we miss? What would you like to see covered in future roundups? Leave a comment below and let us know what you think!

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Daniel D. Teoli Jr.

    A 50mp Oly…sounds nice! Even the little 12 mp Oly’s produced impressive results. I’d love to go back to M43, but until them take a lesson from Fuji or Leica I will have to pass. I have pretty much given up on the M43. Too hard to adjust on the fly. If they put a shutter speed dial on it and make some lenses with an aperture ring I’d go for it.

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    • Dave Haynie

      I think Olympus has been right there with Fujifilm on the “neo-retro” models, with the OM-D series at least. And now with the Pen-F, they’ve gone the whole Fuji/Leica in m43 format.

      Ok, sure, no aperture rings. Or shutter speed rings — keep in mind, the OM-System at least didn’t have shutter speed dials, but a ring around the lens flange.

      But having shot Canon a few decades in-between my OM-4 and my OM-D E-M5, I did get used to using the dual dials to set shutter speed and aperture. The dials can adjust what you want.. like most buttons on Olympus cameras, they’re assignable. but shutter speed and aperture are pretty obvious choices. IMHO, Olympus did this better than Canon. It just works,and leaves room on the lens for the AF/MF push-pull, which I find far superior to some switch I can’t find while looking through the viewfinder.

      The ~40Mpixel mode on my E-M5 II is pretty amazing. Yes, it needs a tripod. But it’s not just a 40Mpixel (JPEG) to 64MPixel (raw) option, it’s a non-Bayer option. You have 4 samples per pixel, RGBG. So better color, increased DR, and no moire. It’s probably even better with eight 20Mpixel shots.

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  2. Paul Nguyen

    I’ve been saying this from day one, but Sony is going to die. They simply do not understand photography. It’s not about shoe-horning a nice sensor into a body and calling it a day, it’s about handling, build quality and features.

    It doesn’t matter if you have a great sensor, if the camera hurts your hands and you don’t want to use it, you’re not going to get good images. If the camera dies on you, you’re not going to get any images at all and if it can’t focus, well, I guess you can count yourself out as well.

    This isn’t just my opinion, reliability on Sony’s best cameras, e.g. A7R II, aren’t great. Look up Matt Granger’s video on the A7RII, he had one fail in the middle of a trip where all the DSLRs held up just fine. There are plenty of reviews on why the A7RII is not up to the task of a professional wedding or news camera. People like Toby Gelston (Photorec TV) have come out pointing out very serious flaws with the A7 system. Even famous folk here on SLR Lounge like Pye and Matt Saville are using DSLRs.

    It’s not a coincidence. Sony cameras are nice, yes, but they’re not up to the task of professional usage. The fact that they only have single card slots is a huge, huge issue. Even the Fuji X-Pro2 has dual card slots. Come on Sony, no dual slots in the A7RII is just bone headed.

    Add to the issues of freezing, unreliability, quick battery drain…etc. and it becomes clear why Sony cameras just aren’t up to it. People are quick to postulate the demise of DSLRs, but the numbers don’t back up those claims. Flickr uploads show that there are more D750 uploads per day (on average) than the entire six A7 series cameras combined. What does that tell you? Sony is all about the marketing and the hype, but when it comes down to it, it’s still not there.

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    • Anthony Thurston

      Good Grief. “Flickr uploads show that there are more D750 uploads per day” Flickr is HARDLY a bellweather for the photographic community, I can’t remember the last time I even visited Flickr, let alone thought about it.

      I own an A7RII, so I take exception to many of the things you said here, but im not going to get into it with you over this again. All cameras have quirks and things you must live with when you decide to purchase one or invest in a system. Nikon has had its fair share of quality control issues the last few years, and Canon has had not been perfect either.

      But really Paul, we get it. You don’t need to get on here and blast Sony every time I mention them.

      Have a good one!

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    • Paul Nguyen

      Sorry if you feel like I blast Sony, I think I’m quite reasonable in my criticism. But we all have our preferences.

      Regardless of the quality of photos on Flickr, it’s a huge sample size and a very reasonable cross-section of users. The problem is, a very small proportion of photographers are gear-heads like us. If you take a walk around a major city, you’ll regularly see plenty more Nikon and Canon than Sony.

      I’m not defending Nikon, they’ve had their fair share of issues, e.g. D600 oil problem, D750 flaring issue, D800 focus alignment…etc. However, I think there is some sort of a consensus that Nikon/Canon DSLRs are more reliable than Sony.

      It’s not necessarily quirks I have an issue with. I shot fully with Fuji for a long time and Fuji is still a part of my kit. I would say Fuji is pretty quirky, but at least Fuji understands photography. Their dials are easy to set, unlike Sony’s stupid menus that make it feel like a P&S rather than a real manual camera (e.g. Fuji) or tough pro DSLR (e.g. Canon/Nikon).

      What I do have a problem with, however, is Sony bias in reporting. This is something I see a lot of. I think your reporting is okay, so I’m not having a go at you. However, I find it strange that people beat on Canon all day every day for having expensive lenses, e.g. the 35mm f/1.4 II, but nobody bats an eyelid at Sony’s equally expensive 35mm f/1.4, or even the horrendously expensive Batis 25/2 and 85/1.8 lenses.

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  3. Andrew Leinonen

    If Sony is going to start offering f2.8 zoom lenses, they had better come out with a weather-sealed, ruggedized body to go with them…

    I’ve noticed that they’ve removed all mention of moisture-resistance, weather-sealing, or dust- and splash-proofing from their official literature or website, even for the A7r II.

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  4. adam sanford

    So, it begins. Sony is starting its climb up Great Lens Portfolio Mountain.

    I wish them luck — cameras will seem like a quick hike in the foothills by comparison.

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