One of the big industry news that occured within the last few days is Sony’s investment in Olympus. The electronic giant is set to invest 50 billion yen or $630 million USD in Olympus. Although Sony will develop a partnership with Olympus in the digital camera business, the driving force behind this deal is really Olympus’s successful medical imaging device business. As part of the deal, Sony will establish a new company in that business with Olympus in December with Sony holding on to 51% of the share and Olympus holding on to 49% of the share.
Photo credit: Sony Corp. President and Chief Executive Officer Kazuo Hirai, left, and Olympus Corp. President Hiroyuki Sasa bow together at the end of a joint press conference on their business deal in Tokyo Monday, Oct. 1, 2012. Japan Sony’s new alliance with scandal-tarnished Olympus will produce endoscopes and other surgical tools packed with the Japanese electronics and entertainment maker’s three-dimensional imagery and super-clear display technology called 4K. (AP Photo/Koji Sasahara)
Back on the photography side of things, the initial collaboration will be aimed towards part-sharing and cost-saving, as well as with compact cameras. But considering that the Olympus OM-D already has a Sony sensor, it’s not too far-fetched to see more collaboration with each company’s interchangeable camera system. Who knows, you may even see the Olympus 35-100mm f/2.0 zoom lens (full frame 70-200mm) on an Alpha mount.
Here are some excerpt from the two press releases from Olympus and Sony:
“In the field of digital cameras, we will seek to achieve collaboration in a manner that further improves the competitiveness of the two companies”
“We also believe there are many potential opportunities for collaboration between Olympus and Sony’s digital camera businesses, and are confident that by building on our respective strengths we can also enhance and grow our presence in this market”
“The two companies also aim to enhance their competitiveness, primarily in the area of compact digital cameras, by exploring opportunities for mutually beneficial transactions and collaboration between their respective camera businesses, including the supply of Olympus technologies such as camera lenses and mirror cells to Sony, and the provision of Sony image sensors to Olympus”
So readers, what are your thoughts? Is this a good partnership for Sony and Olympus? Who is the bigger winner between the two?
AP | Sony Corp. President and Chief Executive Officer Kazuo Hirai, left, shakes hands with President of Olympus Corp. Hiroyuki Sasa, during a press conference in Tokyo, Monday, Oct. 1, 2012. Sony’s new alliance with scandal-tarnished Olympus will produce endoscopes and other surgical tools packed with the Japanese electronics and entertainment maker’s three-dimensional imagery and super-clear display technology called 4K. (AP Photo/Koji Sasahara)
Thanks to Boston.com and Amateur Photographer UK for the link