A few days ago, a new shockwave was sent through rumor land as an international dealer for Sigma listed the new 50mm F/1.4 at $790. In the aftermath of that news being distributed across the web, the company has since updated their page, removing the reference to $790 and replaced it with a date.

Sigma 50mm Next To Zeiss Otus

[REWIND: New Price On Sigma 50mm F/1.4 Rumored To Be $790]

According to the site, the official price for the Sigma 50mm f/1.4 will be announced around April 11th. I can also confirm that this is what I am hearing from my sources with knowledge of the announcement. So, we have a date, hopefully in addition to the price, the availability of the new 50mm F/1.4 will also be announced at that time.

I am not sure what to think about pricing on this lens. I thought the originally rumored price of $1300 was way too high, but now this price of $790 – while awesome – I think is probably too low. As much as $790 would rock, I think it will probably fall closer to $900 or $1000. I mean the 24-105mm F/4 and the 35mm F/1.4 are both in the $900 range, I see no reason why the new 50mm would buck that trend.

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