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Gear Rumors

New Tokina 24-70mm F/2.8 Lens Spotted at CP+

By Anthony Thurston on February 17th 2014

It appears that Tokina is looking working on a new 24-70mm F/2.8. While not yet officially announced, they have the lens on display at CP+ in Japan. Tamron released their 24-70mm offering last year featuring image stabilization, and later this year Sigma is rumored to announce a new 24-70 F/2 lens. It seems by the end of 2014 we will have several good third party options in the 24-70mm focal range.

No details on the new Tokina have been released yet, but according to the rumor sites, the lens is expected to be officially announced at Photokina later this year. What we can see from the picture is that this new Tokina 24-70mm will be a full frame lens, styled in the same manner as the rest of Tokina’s lineup.


It also looks as if the lens front element will extend and retract with the zooming motion. I can tell this by looking at the very front of the lens, you can see that there is a space between the focus ring and the front of the lens. This almost always means the front element extends and retracts. That might not be a deal breaker for some, but personally, I very much prefer internal zooming lenses.

[REWIND: Initial Thoughts On The Tamron 24-70mm VC USD]

No specifics on price or anything like that are available, obviously since it is not even actually announced yet, but based on Tokina’s current pricing on their lenses I would probably guess this lens falls around the $1,000 to $1,200 range (about the same as the Tamron, but less due to no IS)

What are your thoughts on this new to-be-announced Tokina lens? What about the big influx of third party options in the 24-70 zoom lens market? Should Canon or Nikon be worried at all given the heavy premium they charge for these lenses? Share your thoughts in a comment below to join the discussion.

[via Photo Rumors]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Luiz Luz

    Oh My God! Waiting for… Sigma 24-70 f2.8 ART or Tokina 24-70 f2.8….

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  2. Cody

    “What are your thoughts on this new to-be-announced Tokina lens? What about the big influx of third party options in the 24-700 zoom lens market? Should Canon or Nikon be worried at all given the heavy premium they charge for these lenses? Share your thoughts in a comment below to join the discussion.”

    24-700??? Haha just messing. I’m sure that’s a typo. If not, I feel like a jerk.

    I loved the Tokina 11-16mm when I had a crop body as my main gun. Tokina builds their lenses very well and they are quite sharp. However, Tamron still has the big sell point with their VC. That mess is phenomenal. That lens is my next purchase.

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  3. Ryan Cooper

    Honestly, I really don’t see the need for yet another 24-70mm F2.8, Unless Tokina is bringing something to the table that makes their lens new and unique I can’t see any compelling reason to go with it over any other 24-70 out there.

    I feel like for Tokina to remain competitive they need to offer something that their competition isn’t already doing. And a non-stabilized 24-70 certainly isn’t going to be a huge game changer for them unless it is REALLY high quality at a REALLY good price.

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    • Anthony Thurston

      That is a good point, the Tamron offers image stabilization and the rumored Sigma would have an F/2 aperture. But if the Tokina can match the optics of the Canon/Nikon – or atleast get really close – and come in at or under $1000 then i think they could sell well. That is a big if though.

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  4. Philipp

    I’m not convinced yet on that as long as I haven’t seen AF performance. I have bought 4 24-70 Tamron’s last year and greatly regret it; the AF is just not as fast as Nikon/Canon’s offering and in clutch situation (weddings) it’s something that isn’t worth saving a few hundred dollars for.
    If they do come out with that at under 1000$, they may have a very good market for the pro-sumer market!

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  5. Matthew Saville

    The more I use their lenses, the less I like their clutch focus ring design. I used to really like it, back in the days of film, I dunno how I thought it was such a good idea though. Now shooting more active situations, I am constantly bumping it and messing up focus.

    This 24-70 is no encouragement…


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    • Anthony Thurston

      It is a unique feature to say the least. I don’t mind it all that much, but I don’t own one and so my use is only on occasion.

      I will say this about Tokina’s style, it may not be pretty like Sigma’s but it just looks tough. haha

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  6. JP

    I’ve used the Canon 24-70 f/2.8 mk I and II and the Tamron 24-70 f/2.8 VC and all of them do NOT have internal zoom. I wish, but nope.

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    • Anthony Thurston

      Really? I could have swore the 24-70mm Mark II was internal. I must have been thinking of a different lens. Ill update the post to reflect that, thanks.

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    • JP

      Unfortunately they don’t Anthony. They do have internal focusing though. I liked Canon’s mark I’s reverse zoom extension direction because zoomed to the longer focal lengths brought the front element in and wide made it go out, which made the lens hood more efficient IMO. The mark II has it like normal where wide is in and tele is extended, that’s why the hood is shorter and looks more like a wide angle lens hood.

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    • Matthew Saville

      Yeah, IMO Canon took a step backwards with their hoods from the mk1 to the mk2, because the mk2 is a tiny, borderline useless hood that attaches to the moving part of the zoom, like the 24-105.

      Some of the most rugged lenses do have externally moving parts, in fact ALL mid-range zooms in the 2X-7X range are moving, from the old Nikon 28-70 and Tamron 28-75 to the new Tamron 24-70 and Canon 24-70 mk2. I think it is just the nature of the zoom optics that you simply cannot have it be entirely internal, not unless you want the dang thing to be, well, as huge as the entire thing WITH a hood attached.


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