It appears that Tokina is looking working on a new 24-70mm F/2.8. While not yet officially announced, they have the lens on display at CP+ in Japan. Tamron released their 24-70mm offering last year featuring image stabilization, and later this year Sigma is rumored to announce a new 24-70 F/2 lens. It seems by the end of 2014 we will have several good third party options in the 24-70mm focal range.

No details on the new Tokina have been released yet, but according to the rumor sites, the lens is expected to be officially announced at Photokina later this year. What we can see from the picture is that this new Tokina 24-70mm will be a full frame lens, styled in the same manner as the rest of Tokina’s lineup.

OLYMPUS DIGITAL CAMERA

It also looks as if the lens front element will extend and retract with the zooming motion. I can tell this by looking at the very front of the lens, you can see that there is a space between the focus ring and the front of the lens. This almost always means the front element extends and retracts. That might not be a deal breaker for some, but personally, I very much prefer internal zooming lenses.

[REWIND: Initial Thoughts On The Tamron 24-70mm VC USD]

No specifics on price or anything like that are available, obviously since it is not even actually announced yet, but based on Tokina’s current pricing on their lenses I would probably guess this lens falls around the $1,000 to $1,200 range (about the same as the Tamron, but less due to no IS)

What are your thoughts on this new to-be-announced Tokina lens? What about the big influx of third party options in the 24-70 zoom lens market? Should Canon or Nikon be worried at all given the heavy premium they charge for these lenses? Share your thoughts in a comment below to join the discussion.

[via Photo Rumors]