If the latest rumors and leaks are true, the recently announced Sigma 50mm f/1.4 will be priced at around $1300 US ($1499 Australian Dollars). This news comes after an Australian retailer posted a product page for the new product on their site with a price tag of $1499.

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This comes as a pretty big shock, if it is indeed true, as the closest competition (at F/1.4) from Canon or Nikon prices in at under $400. Even Sigma’s own current 50mm F/1.4 is under $500. But, this would make much more sense if the statements Sigma made about gunning for Zeiss are to be taken literally. This could also signal that Sigma has plans to not only beat out the current Canon and Nikon 50mm f/1.4 offerings, but also the Canon 50mm f/1.2 L and the Nikkor 58mm (both of which are more expensive than this rumored $1300 price tag).

[REWIND: Canon, Who? Nikon, What? – Sigma Says Zeiss is Main Competition]

The Zeiss Otus 55mm F/1.4 is a $4,000 lens, so if the Sigma can match its stellar performance and price in at $1300, then it is still a great price. But, for anyone hoping for a cost effective upgrade to their Canon 50mm f/1.4, Nikon 50mm f/1.4, or Sigma 50mm f/1.4, this will come as probably pretty bad news.

The Australian site does, in fact, note that an official announcement has not been made, but that this is a price they are anticipating. Still, if this is even close to the actual price, I think many photographers will be disappointed.

Is $1300 'Too Much' for the new Sigma 50mm F/1.4 Art lens?

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What are your thoughts on this possible pricing for the new Sigma 50mm f/1.4? Do you think it is a price many will be willing to pay or will it be more of a specialty lens for those who need the absolute best (a market usually reserved for Zeiss)?

[via Photo Rumors]