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New Rebates: Sony A7 For Under $1000! $200 Off A7 II

By Anthony Thurston on April 26th 2015

Sony’s A7, despite the many improvements present in the A7 II, is still a very current and capable full frame camera. Now, thanks to some new Sony rebates, you can get your hands on the A7 for under $1000. Yes, a full frame camera, brand new, for under $1000.

Sony A7

Many of you probably thought you would never see the day. Well, it’s now here, and you can get your hands on a brand new Sony A7 for just $998 over on B&H.

Sony also has you covered if you are looking for the latest and greatest. An additional $200 rebate on the current A7 II, bringing its price down to just under $1500. The A7 II, with its in-body image stabilization, takes the mirrorless game to a new level. Now you can get your hands on a brand new A7 II over on B&H for just $1,498.


Some crazy deals on full frame mirrorless if you have been looking into making the mirrorless jump, or even if you have just been looking to add one to your kit.

[REWIND: Sony-Zeiss 24-70mm F/4 ZA OSS Reviewed]

I currently use an EOS-M as my second body (only when I need to take a picture of a lens on my A7 II), but this deal on the A7 has me thinking about getting one as my second body. It would be an upgrade in every way except for size.

What about you? Does a full frame mirrorless camera for under $1000 intrigue you in the slightest? Leave a comment below and let us know!

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. adam sanford

    As consumers, this is awesome. But for a read on how well a company is run, this is damning for Sony.

    Canon and Nikon have made an art of avoiding these sort of situations. When new models come out, there is a carefully orchestrated markdown of a brand-newly-obsoleted model (say the 7D1 on the day of the 7D2 announcement). Canon and Nikon are experienced at limiting their excess & obsolescence exposure by never having too many on the shelf, sneakily walking the price down on the older model and shifting it to poorer markets. Due to their experience doing this, CaNikon rarely see a product take such a nose dive in price.

    The problem with these sorts of deals is that Sony users will recognize such a great value and *come to expect it* from their company, i.e. “Why by a new A7 II when it will be half price in a little while?”

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    • Anthony Thurston

      I partially agree with you. But at the same time, this could also be a carefully calculated move from Sony. They are still trying to gobble up market share, and the more cameras they sell, the more people use the FE mount, the better it is for Sony.

      Not many people actually think about purchases like you say. As someone who stays on top of the latest talk, you might, but the average joe photographer and consumer is not going to pay close enough attention. Its a numbers game, and Sony needs/wants more users, and this will be a good way to get them.

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    • adam sanford

      You’re right. Selling A7 rigs at a major discount will build their user base — this is not unlike Sony or Microsoft selling gaming consoles for a loss in the opening 1-2 years of release. They make their money back selling games, which have huge profit margins in comparison.

      But what is *Sony’s* camera huge profit margin product? Lenses? They’d better sell a ton of them to make up for a roughly *50%* reduction in A7 price in only ‘year 2.5′ since the A7 was released. I believe that’s more of a troubling/desperate sign than it is an ambitious move to grab more users.

      For comparison: the 5D3 is sitting only $1k lower than initial asking ($2499 from $3499) at 3 years post-release. Nikon’s models are a bit harder to handicap here as the ’10s’ — the D810 and D610 — were relatively fast follow-ups to their predecessors, but both have done pretty well at maintaining price.

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  2. Rafael Steffen

    Save money and get a D750 now with the price drop of 300 dollars.

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  3. Kim Farrelly

    If I could afford any decent lenses for Sony then yes, that is a great deal.

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    • Mathieu F

      Yes it’s still a problem in the Sony line-up. Lens availability and affordability.
      It’s a great entry price if you have some manual focus legacy lens you want to adapt on a mirrorless body though.

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  4. Lester Terry

    I am definitely getting one to add to my Sony collection.

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  5. Kristopher Galuska

    I was considering refurbished nikon d600 for about the same price, but this is very tempting. Now I just need to find a lens I can afford to go along with it. :/

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    • Dustin Baugh

      The pricey lenses are the biggest stumbling block I’ve come across with the A7.

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  6. Kishore Sawh

    this is bad news. baaaad news.

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  7. Hannu Siika-aho

    This is a great trend.

    I’ve read that the biggest reason for full frame cameras being so expensive is their costly sensor. Hopefully technology advances and the sensors get cheaper. This way many of us would have a better access to these “weapons”.

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