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New Olympus Loyalty Program Looks To Reward You With Savings

By Anthony Thurston on April 6th 2015

Customer loyalty programs are nothing new. My favorite coffee place up the road has a punch card where after ten coffee’s I get one free. My airline gives me ‘free miles’ based on how much I fly in one calendar year. Olympus is hoping that a similar program – albeit more complicated – will help save you money on some great Olympus gear.

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The new program, simply called Olympus Rewards, is designed to give US photographers a way to earn points. These points can be earned a number of ways, including: Signing up for an account, buying gear through Olympus, getting points on your birthday, writing reviews, referring friends, connecting with them on social media, etc.

After a photographer builds up a cache of points, they can cash them in on Olympus gear. Seems simple enough, but just like airline miles Рit looks as if the bar will be high if you want to get something of significance for free. That said, if you already own Olympus and were already planning to buy some more, then why not sign up and possibly earn some free stuff?

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You can get all the details on this new program over on the Olympus Rewards website, here.

What are your thoughts on this new rewards system for Olympus users? Does your camera brand have a similar program? If not, would you like them to implement one? Leave a comment below and let us know what you think!

Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

2 Comments

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  1. Jerry Jackson

    Looks similar to the Sony Rewards program. As nice as the Sony Rewards program can be, I rarely use it because most of the time I’m able to find cheaper products from other authorized Sony online retailers (Amazon, Adorama, B&H, etc.) and those cheaper prices usually offset the advantage of earning the reward points.

    The problem with almost all of the “points” or “rewards” programs from manufacturers is that the manufacturer’s official store usually sells everything at full MSRP rather than the true retail price. Why pay an average of 10% more on each of your next 10 purchases just to save 10% on the 11th purchase?

    If manufacturers want to encourage more direct sales then they need to regularly offer limited-time sales on different products that are cheaper than the average retail price. The only time I’ve ever purchased directly from manufacturer stores are when a product is being sold for less than the average retail price.

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