We have all been there, we take out a filter from its hiding spot in our bag only to see it covered in smudges and dust. It can be incredibly annoying how easily some filters seem to attract dirt and fingerprints. Luckily, Hoya seems to have a solution for us.

According to a recent release sent out by the company, Hoya’s new EVO line of filters comes with a new antistatic coating that should help to keep dust and dirt particles from sticking to your filter.

hoya-evo-filter

It appears to work fairly well too, if the image above is any indication, much better than your normal ‘dust magnet’ filters. The improvements don’t end there though, the newly updated filters are also stain resistant, as demonstrated below…

hoya-evo-filter2The new EVO filters also feature an Improved 16-layer Super Multi-coating formula which greatly reduces or eliminates reflections on the surface of the glass and yields a 99.8% light transmission rate. This means the filter has virtually no effect on the color balance, contrast, or clarity of the final image.

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Overall, these look to be pretty impressive filters, and honestly, I would expect nothing less from Hoya. I did not receive any sort of availability information, but you can almost be assured that the new filters will be available at B&H soon.

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What are your thoughts on these new filters? Do you think the new coatings will be useful or are you happy with what you have? Leave a comment below!