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New Fuji Photokina Teaser Will Take You From SLR ‘Stone Age’ To Mirrorless Future

By Anthony Thurston on September 6th 2014

I think its safe to say that mirrorless is the imaging technology of the future, no one is denying that. The sticking point comes where if you believe that mirrorless systems have surpassed their DSLR counterparts at this point.

Fujifilm debuted a new teaser for their Photokina festivities featuring a unique take on that age old “March of Progress” human diagram, only this time it’s showing the progression from the stone age of SLRs to the utopia that is mirrorless systems.

*Modified Version Of Teaser*

*Modified Version Of Teaser*

As you can see, the image depicts SLR and DSLR owners lugging around a ton of gear and equipment, while the mirrorless owner is gleefully strolling along with just a small camera/lens around his neck. While I get what they are going for, and obviously most of you will too, I still have an issue with this teaser once you think about it further.

[REWIND: Fuji Announces New X30 Camera]

Yes, mirrorless cameras are smaller, lighter, etc. But, in reality, are you really carrying around less gear because of them? I mean, if you want to use multiple lenses, you still need to carry them with you. Same goes for if you want to take a locked down shot of something, you will still need to carry that tripod around with you. So, I get what Fuji was going for here, but in reality, it is also pretty misleading.

Regardless, kudos to Fuji for coming up with it. One of the better mirrorless system teasers I have seen taking a jab at DSLRs yet. You can see the original teaser and check out Fuji‘s Photokina schedule over on the Fuji website here.

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What are your thoughts on this Fujifilm teaser for Photokina? Do you also find it a bit misleading, or is the spirit of the tease all that really matters? Leave a comment below!

Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Chuck Eggen

    So for a walk around or street photography camera it may be nice. However, with the stigma of what a pro photographer is supposed to look like, how would some of your clients feel if you came strolling in with a tiny camera hanging around your neck. I’m not saying it’s right but I think you know where I’m going with this. We as photographers will have to change the perception before mirror less cameras become all the rage.

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  2. Eric Sharpe

    So, all I need to do, to look as cool as the last guy with the small camera, is to break out my Nikon FA? Its a great ad though.

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  3. adam bucci

    the site looks good, but completely fails due to the auto play of the music and no obvious way to turn it off on the site.

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  4. Ralph Hightower

    I reckon that I’m still in the “Stone Age” since I still use two FSLR (Canon A-1, Canon F-1N) which use film along with my DSLR.

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  5. Sean John Zanderecza

    they should have stopped at the 2nd last guy (hinting at the extra lenses situation Anthony mentioned.)

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  6. Gene Gregory

    hahaha nice promo by FUJI systems, mirror less camera are light and portable just like if your a casual shooter or may be a person who likes to travel., that’s the last guy on the promo a traveling guy with one camera. But they are not there yet slow focus when it comes to action. but who knows may be one of this days they can figure out how to balance a long 600mm F4 lens and a mirror less camera with a battery life that shoots 2000 images and weather sealed that can bring action much closer. but anyway nice promo just like you guys pointed out this is just a little jab to DSLR’s manufacturers, no one knows what they might develop in the next few years.

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    • Steven Pellegrino

      Weather sealed is another good point! When I was out shooting this morning, there was some light rain and my Fuji went back in the bag. My Nikon D7100 stayed out and went to work.

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  7. Ryan Venedam

    I like mirrorless but they have a ways to go in terms of battery life before I’ll drop my DSLR. My K-5II and one battery has a longer life (or ayy least it should) than the XT-1 with the grip.

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    • Steven Pellegrino

      You’re correct. The X100 has about a 3 hour battery life. I can stretch that out if I don’t keep the camera on for that time. But I always have two extra batteries with me and there are times I’ve had to use them. The battery life on the X-E1 is better, but not as good as a DSLR.

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  8. Connor Katz

    Better hope the last guy doesn’t start running or those mirrorless pics will all be blurry :)

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  9. Steven Pellegrino

    I love my Fuji’s. If I’m just going out to do street photography my X100 and a couple of extra batteries is all I need. For paid projects I also use the X-E1. However these don’t meet the needs for every situation. This morning I was shooting a benefit walk for an Alzheimer’s event and used my Nikon D7100. Just my experience with large crowds and constant movement, the Fuji’s don’t focus as fast as I need them too. Maybe other mirrorless cameras focus as fast as a DSLR.

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    • Greg Silver

      I believe the Sony A6000 can focus as fast (or faster) than most DSLRs. I’m seriously considering jumping ship for the first time to mireless cameras. Looking forward to seeing what comes out of Photokina.

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    • Steven Pellegrino

      Greg,

      I’m hearing so many good things about Sony’s mirrorless cameras. I have some regrets that I didn’t jump to Sony instead of Fuji. I know of some Canon shooters who got rid of their 5D M3 to go to the Sony A7. With an inexpensive adapter all of those Canon lenses can be used on the A7. That doesn’t exist for Fuji.

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  10. Chuck Eggen

    You are correct Anthony. The old saying goes, “the best camera is the one you have with you” but I find I’m still longing for my DSLR when I’m carrying my point and shoot.

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    • Barry Cunningham

      Sometimes I’m glad to have the point and shoot. There may be shots I can’t make because I don’t have a DSLR or a certain lens, but there may be many more that I do get that I would never be able to get to if I exhausted myself lugging around 20 lbs. of gear that I had to watch carefully in crowds, etc.

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  11. Jeff Morrison

    thanks for sharing

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  12. Chuck Eggen

    I get it but are there really that many folks out there that are ready to give up the advantages of a DSLR? I know this will provoke some constructive debate but I’m not ready to give up my full size rig. We may be close to a comparable mirror less solution but I don’t think we are there yet. But really, what do I know.

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    • Anthony Thurston

      I guess that depends on if what you shoot depends on those advantages. If you shoot something in which the DSLR does not give you an advantage, then why not switch to a smaller and lighter mirrorless rig?

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    • Mark Iuzzolino

      I think if your shooting involves carrying your camera around for six hours like I did for an event I did last month, the weight reduction would have been so welcome. I’m keeping my eye on this technology and would switch if all else was equal.

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    • Mark Iuzzolino

      I do like the size.

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