SKYHAQ Agency, a production company out of Reston Virgina, recently shot and produced a commercial for the new Fiat 500 using a Canon 6D DSLR. Titled “ The Italians Are Coming” the commercial features a beautiful model walking down the street causing a ruckus while pedestrians can’t help but look at her. Then in the final few shots the model is replaced with a red Fiat 500, and ends with the obligatory dealership information.
If you needed any more proof that third party lenses are quickly catching up to their name brand counterparts this commercial is a prime example. According to Jonathan Thorpe, the director of photography, the entire commercial was shot exclusively with Tamron glass, specifically the 24-70/2.8 VC, 70-200/2.8 VC and the 90mm/2.8 VC Macro.
If you are curious about how the commercial was shot I’ve got some more details for you. As I mentioned above, the footage was shot with the Canon 6D. They shot at 60fps and with a shutter of 1/125th. The shoot was all natural light, with scrims used over the model and the car to soften the harsh sunlight.
You can check out this fun behind the scenes video below to get a feel for how things looked on set.
Client: Safford Auto Group
Agency: SKYHAQ AGENCY
Director: Mehran Haq
Director of Photography: Jonathan Thorpe
Executive Producer: Mehran Haq
Producer: Jonathan Thorpe Mehnaz Haq
Production Assistant: Shawn Adams
Red FIAT Model: Jessica Greeves
Women Model (Couple): Mehnaz Haq
Man Model (Couple): Joel Lewis