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New Fiat 500 Commercial Shot Entirely on 6D with Tamron Lenses

By Anthony Thurston on July 22nd 2013

SKYHAQ Agency, a production company out of Reston Virgina, recently shot and produced a commercial for the new Fiat 500 using a Canon 6D DSLR. Titled “ The Italians Are Coming” the commercial features a beautiful model walking down the street causing a ruckus while pedestrians can’t help but look at her. Then in the final few shots the model is replaced with a red Fiat 500, and ends with the obligatory dealership information.

If you needed any more proof that third party lenses are quickly catching up to their name brand counterparts this commercial is a prime example. According to Jonathan Thorpe, the director of photography, the entire commercial was shot exclusively with Tamron glass, specifically the 24-70/2.8 VC, 70-200/2.8 VC and the 90mm/2.8 VC Macro.

If you are curious about how the commercial was shot I’ve got some more details for you. As I mentioned above, the footage was shot with the Canon 6D. They shot at 60fps and with a shutter of 1/125th. The shoot was all natural light, with scrims used over the model and the car to soften the harsh sunlight.

You can check out this fun behind the scenes video below to get a feel for how things looked on set.

Shoot Credits:

Client: Safford Auto Group


Director: Mehran Haq

Director of Photography: Jonathan Thorpe

Executive Producer: Mehran Haq

Producer: Jonathan Thorpe Mehnaz Haq

Production Assistant: Shawn Adams

Red FIAT Model: Jessica Greeves

Women Model (Couple): Mehnaz Haq

Man Model (Couple): Joel Lewis


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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Kayode Olorunfemi

    Would be interesting to know why they used Tamron. Was it a creative choice or what they owned? Am considering the Canon 24 – 105 but everyone I know says to get the Tamron 24-70 instead.

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  2. Katharine J. Sosa

    Very absorbing elements you’ll have stated, a big heads up for setting up.

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  5. David Superville

    only one lens was a PRIME example. the rest were zooms. :)

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  6. Jonathan Thorpe

    thanks so much for featuring!! follow me on twitter @jthorpephoto

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    • Nberz

      Oh cool! I watched you filming this in Manassas last week. I thought you were shooting a print ad. My kids were excited to discover the video.

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