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How Much Work Does It Take To Color Correct a 30 Second Commercial?

By Hanssie on October 28th 2014

Tell me if this sounds familiar: you are sitting in front of a computer screen, sipping your now cold 3rd cup of coffee, eyes getting blurry and spotty while you post process your millionth picture for the day…

Photoshop….for some, it is an evil word. It has been, in recent news, the thief of self-esteem for females young and old, the tool of inept retouchers and for me personally, the robber of many hours that I could’ve spent watching Nick at Nite reruns. I cannot even image what editing video is like.


Screen Shot 2014-10-27 at 8.14.34 PM

The following video gives us a bit of an idea of the work involved in professionally color correcting a 30 second commercial for L’Oreal Garnier. Senior Colorist Andreas Brueckl at Color Me Up condenses a 30-minute Baselight color grading session into a 3-minute video and the results are…well, the are very, very subtle for the amount of work he put in. Far beyond adjusting some sliders, Brueckl touches on every aspect of the ad to make sure it looks just about perfect.

As he explains in the video, he doesn’t show much of the “beauty retouching and skin grading, [because] the model has a very nice skin and with the help of Garnier it was not much work for [him].” The entire process is fascinating to watch, especially trying to compare the before and after to see the changes that were made and how complex the entire process was.

[Via Gizmodo/Andreas Brueckl on Vimeo]

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Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at Follow her on Instagram

Q&A Discussions

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  1. Steven Lelham

    Won’t let me watch it. Asking for a password

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  2. Mehmet Dinler

    Which software is it? Can’t be ps right? Premiere? Any tips would be great thank you.

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  3. Rui Pinto

    Superb work! Seems so easy…!

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