Holiday Sale! Secret Bundle + 30% Off

Your content will be up shortly. Please allow up to 5 seconds
Inspiration

Meerkat, Your Time As A Photographer Is Better Spent Elsewhere

By Kishore Sawh on April 7th 2015

meerkat-persicope-twitter-marketing-trends-photography-slrlounge-4

Since it launched and began getting the sort of press reserved for new social apps such as this, and celebrity affairs, I’ve been getting asked quite regularly about Meerkat, and if photographers should become early adopters to make early waves and improve business. I’ve refused to address it here because, well, I was busy doing things that mattered, like memorizing beige paint swatches for no apparent reason, rather than discuss a problematic app. But due to some high profile photographers endorsing its use, more and more people have been asking, so here’s my take.

You’ve undoubtedly heard about it, and if you haven’t I’ll, one, congratulate you, and two, summarize it. Meerkat is a mobile app that lets users stream real-time video to anyone. That’s it in a nutshell, and the appeal in an ever more social world is clear, as it would make news, literally breaking. It would also invite you into scenarios you wouldn’t likely be in, at least in real-time. Time magazine even referred to this as the ‘democratic magic of Meerkat.’

meerkat-persicope-twitter-marketing-trends-photography-slrlounge-2

When you use Meerkat, it links to your Twitter handle, and whenever you begin streaming, your followers are alerted to it. This gives you a way to connect instantly with people who could watch you live from around the world. This is a marketer’s wet dream, in a way, since celebrity gossip mongrels can be even more into their favorite celeb’s lives, and news hounds or sports hounds can see it all unfold. Of course, this is all marketable – oh, and it’s all ephemeral too, so people will be enticed to ‘click now or miss it.’

Interesting? Perhaps, but it was a failing bid, because it was a Twitter add-on making its livelihood very dependent of the social media giant. You might imagine that’s not necessarily bad, except they had absolutely no working relationship with Twitter at all. That meant that Twitter held the Meerkat’s diminutive testes in its tweeting talons, and the ability to castrate at any time it wanted. Which Twitter promptly did, and launched its own better version of the app called, Periscope.

meerkat-persicope-twitter-marketing-trends-photography-slrlounge-1

The fact is these apps will likely become ever more prevalent and will create a tectonic shift in the way media is consumed. As photographers and videographers, we are right in the center of media, but does it have an application for us right now, is the question. Sure, there are a lot of ways you could use it, and Peter Hurley has already put it to use where he invited followers to look along and input choosing shots for his book. That’s a clever use, but how much more do followers of a photographer want to see unless it’s from an education standpoint? Even then?

[REWIND: Photography SEO and Web Marketing E-Book]

I would say your time is better spent upping your skill and personal reach and not using time on Meerkat. Certainly not unless you’ve got a tremendous following already. Marketing prodigy Gary Vaynerchuck has over a million followers on Twitter and assumes that any of his Meerkat streams will be viewed by 500-800 of them – that’s not even 1%, so conversion at the moment will likely be low, and your time better spent ramping up Instagram and the likes. That’s what I suggest for the moment, and if you’re going to get into either of them, do so with Periscope.

Source(s): Time Magazine, Resource Magazine, Topsy

About

A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

Please or register to post a comment.

  1. Peter Nord

    But they are so cute.

    | |
  2. Stephen Jennings

    I don’t really see what this has to do with photographers, honestly.. and screw Twitter, I have no use for that garbage anyways.

    | |
    • Kishore Sawh

      Well the appeal of social media marketing is huge, and if you can do it well, can spell lucrative times for a business. We’re constantly seeing how to interact with our audience and build a brand, and this is just another way. I just think it’s not ready, and not as important for photographers as some photographers would make you think it is – who are probably just jumping on it because it’s new.

      | |
  3. Daniel Thullen

    Kish, well said as usual. We, as photographers, would be better served improving our current skills and learning news skills than we would chasing either of these social media apps. Based on my <1,000 followers, exactly zero (0) would be viewing my life as it happens, which is exactly the way I want it. I'll stick to learning to more efficiently/effectively using Lightroom and Photoshop, services of which SLRL provides better than any one else, and leave the Meerkats and Periscopes to others.

    | |
    • Kishore Sawh

      Well thank you Daniel, for the kind comment, and I’m right there with you that the basics really need to be solid, before chasing social media. I mean even if you get a huge following, somehow, like the old chestnut says, great marketing will kill a bad business quickly.

      | |