New Workshop - Unscripted!

Marketing Specialist Job | Orange County

About Us: SLR Lounge is an Orange County based company and has built an extensive online community focused on educating photographers around the world. SLR Lounge works hand-in-hand with its sister company Lin and Jirsa Photography. Lin and Jirsa has grown to be one of the largest and well-known boutique studios in the country. We pride ourselves on having a fun, creative, yet expanding company!

Responsibilities

  • Develop and implement strategic marketing plans to achieve organizational objectives
  • Plan and implement paid advertising campaigns using Facebook Ads, Twitter Ads, Google Adwords, Adroll, and other paid advertising platforms.
  • Perform and evaluate market research and adjust marketing strategies to meet changing market and competitive conditions
  • Plan and execute inbound marketing campaigns that generate leads, increase conversions and increase revenue
  • Oversee content marketing campaigns to increase page views and generate leads
  • Establish and maintain a consistent corporate image throughout product lines, promotional materials and events
  • Understand the photography education market and identify opportunities for revenue generation
  • Perform market research to determine customer needs, competitor analyses, customer service and retention initiatives
  • Work with website developers to develop, improve and manage website content to meet organization goals
  • Develop marketing materials, collateral packages, advertising campaigns and administration of all marketing functions
  • Coordinate groups of individuals to maximize available knowledge and resources and follow through to track progress and ensure timely completion

Requirements:

  • Bachelor’s degree in marketing, advertising, communications studies, business administration or a similar discipline
  • 3+ years of previous marketing experience
  • Advanced knowledge of social media best practices and technologies
  • Advanced knowledge of Google Analytics
  • Advanced knowledge of Facebook ads, Google Adwords, and other paid advertising platforms
  • Proficient general computer skills and familiarity with all basic software programs such as Windows, MS Office, etc.
  • Take proactive action and think critically to identify solutions and improvements
  • Able to communicate with diverse people in a clear, concise, and courteous manner through multiple methods, including verbal and written. Cater messages to specific audiences
  • Understand and focus on the customer experience when designing services and processes
  • An interest in photography

You will be expected to complete a working interview before hire.

To apply, please send your resume to [email protected]