Debenhams is not a name that most of us here in the US are familiar with, but the popular UK retail giant (very similar to Kohl’s or Macy’s here in the US) has recently announced some huge changes to how they will display product. In a bold move Debenhams has announced that they will no longer use photoshopped, or airbrushed as they referred to it, images in their stores.
The move comes after outcry from the public over the negative impact on young girls selfimage after seeing the unrealistically altered Photoshopped images. According to the announcement Debenhams will no longer use photoshopped lingerie model shots, no more arm or leg thinning, and no more teeth whitening or bust boosting. The company says that they will only allow use of photoshop to fix small things like pigmentation and stray hairs.
The company is calling on retailers across the globe to follow suit to help encourage a positive body image amongst younger people. Regardless of your stance on photoshop and how it is currently used in the industry this is a huge announcement. It will be interesting to see if any American retailers follow the lead of our brethren across the Atlantic.
What are your thoughts on this news? Is Debenhams right to enact these strict Photoshop rules, or are they over reacting? Let us know in a comment below.