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Gear & Apps

Macphun Announces Aurora HDR 2018| Faster, With A Facelift, & Now For Windows

By Justin Heyes on August 16th 2017

Since its release back in late 2015, Aurora HDR has been used to create over 100 Million photos from photographers in 141 countries. The lovechild between Macphun Software and HDR Photographer Trey Ratcliff, Aurora HDR automatically aligns and merges multiple exposures of photos, creating a single tone-mapped image – or HDR.

HDR was a technique originally designed to overcome difficult lighting situations, especially with low dynamic range cameras, but has been used more frequently to create ultra-realistic (often over processed and unrealistic) images.

When Ratcliff made the jump from Mac to PC earlier this year many photographers hoped that Aurora HDR would follow its creator. The award-winning collection of powerful editing and processing tools had previously been a Mac exclusive, but with the latest iteration Aurora HDR joins its sister program, Luminar, and is finally coming to Windows.

[REWIND: APPLE IS DEAD TO ME… | TREY RATCLIFF ON SWITCHING BACK TO WINDOWS]

[RELATED: MACPHUN OPENS UP FREE PUBLIC BETA OF LUMINAR FOR WINDOWS]

Aurora HDR’s Key Features

  • Fast, powerful RAW processing engine
  • Tone-mapping algorithm to achieve both realistic and dramatic HDR images
  • Over 70 presets that give photos an amazing HDR look in just one click
  • Luminosity masking that automatically makes advanced selections within HDR images based on the Zone System
  • Unique layer system that supports blend modes, custom textures and using original exposures as source images
  • Image Radiance, brushes, masks, lighting, vignettes and much more help users achieve their artistic vision
  • Highly versatile batch processing
  • Works as a standalone app, or a plug-in to Photoshop and Lightroom

Since the launch of Aurora HDR, Macphun has released more than 10 updates containing tons of new features and improved performance,” commented Trey Ratcliff. “Today, I’m very excited to announce the launch of Aurora HDR 2018. It’s completely new, significantly faster and has even more powerful tools. Plus the BIG news is that it’s now available for Microsoft Windows as well. It’s truly the best HDR software for both Mac and PCs”, concluded Ratcliff.

Aurora HDR 2018, as it’s being called, has a new interface redesigned from scratch, and boasts up to 4x improvement in RAW image processing, and up to 200% faster merging and masking performance. Other tools, like a new ‘Lens Correction’ filter, have been announced with a complete set to be released with the opening pre-orders on September 12th.

Pre-orders will have a discount of $10. Existing users will be able to upgrade for just $49, while new users will have to pay $89 to acquire a license with a “collection of bonuses.” When released on September 28, the program will be $59 and $99 respectively.

To find out more about, or to sign up to be notified when the pre-order starts, check out Aurora HDR here.

About

Justin Heyes wants to live in a world where we have near misses and absolute hits; great love and small disasters. Starting his career as a gaffer, he has done work for QVC and The Rachel Ray Show, but quickly fell in love with photography. When he’s not building arcade machines, you can find him at local flea markets or attending car shows.

Explore his photographic endeavors here.

Website: Justin Heyes
Instagram: @jheyesphoto

Q&A Discussions

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  1. Drew Bryden

    Hmm… As an existing user, one has to pay $59 for the upgrade!? They may have just lost a customer here. 

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    • Yana Macphun

      Hi Drew, please note that during the pre-order campaign the upgrade price for the current users will be $49 plus you`ll get a collection of bonuses for free. After the pre-order, the price will raise up to $59. So, do not miss your chance to grab a copy of Aurora HDR 2018 for $49! If you have any questions, feel free to contact our team via [email protected]

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