2013 saw an entire year of “fat shaming” scandals. From the CEO of Abercrombie and Fitch, to Lululemon, and ‘Fit Mom,’ it seems that people were more vocal about weight and body image and negating the damage that their message may cause to women, especially young girls.
Photographer Liora K and Jes Baker from The Militant Baker, is seeking to do their part to perpetuate their belief that beauty comes in all shapes and sizes, even one that may not be considered as “conventionally beautiful.” This duo previously teamed up earlier this year, with their “Attractive and Fat” series, aimed at Mike Jeffries, the CEO of Abercrombie, who made highly controversial remarks about wanting to market only to “thin, beautiful and cool” people.
Liora and Baker’s new “Lustworthy,” series is a bold statement that “challenges what body types are permissibly desirable in media.” The series shows a faux perfume ad “for the visible woman.” In the photos, Baker is provocatively frolicking in the snow with a male model. Baker states that in mainstream advertising, you’ll never find a sexy photo shoot that “pair nontraditional bodies with traditionally attractive models.” Baker and Liora received much attention and backlash for the “Attractive and Fat” series as a result of the discomfort they caused with their images because “companies capitalize on the thought that atypical bodies are not attractive, desirable or lust worthy.” They disagree and came back with this bold and unorthodox series.
“Lustworthy,” attempts to continue to push viewers out of their comfort zone so that society can begin to shift it’s view toward an ideal where contrasting body types would be socially acceptable.
It turns out that no body is inferior (and consequently no body is superior), and so all bodies have the opportunity to be paired will all bodies. This isn’t an opinion. This is a fact. I see it in my life. I see it in other people’s lives. I see it everywhere.
Everywhere except for advertising.
So Liora and I changed that.
Liora and Baker have 4 more installments planned where many other shapes, sizes and races will be represented. They two are also furthering their mission to promote “body positivity” through their 2014 Body Love Conference and Fundrazer.
What do you think about Liora K and Jes Baker’s mission to promote more diversity in ad campaigns and ultimately change how society views diverse faces and bodies? Would love to hear your thoughts below.
CREDITS: All photographs by Liora K are copyrighted and have been used with permission for SLR Lounge. Do not copy, modify or re-post this article or images without express permission from SLR Lounge and the artist.