I am fascinated by Hollywood magic. When I go to the movies, I judge the flick by its entertainment value and if the storyline is gripping. The special effects and stunts usually wow me and that’s about all the thought I put into any given film. Going to the movies with my brother the filmmaker however, is a whole different story. He judges a movie by how they shot it, paying particular attention to lighting, directing and cinematography. If all those elements are not on par, the movie gets a thumbs down, no matter how good the movie is.
Nevertheless, I like seeing how such things are made. I’ve always liked watching behind the scenes videos and going to TV show tapings (and yes, I love Universal Studios).
The following video is a new Johnnie Walker commercial that shows 7 different scenes, shot in one take. It starts with a man in a bar on New Years Eve who begins walking, and as he walks, the scenes change until he ends up again at the bar a year later.
Watch “Johnnie Walker: The Next Step”
Using a moving stage, the commercial was filmed in a single, well-timed take. As the man ends 2014, he doesn’t look back, but walks forward into a year of journeys and adventures, new experiences and trials. The scenes are symbolic of the events that we envision happening in a new year.
The 130 foot set, which took three weeks to build, moved along a track around 250 feet long and had a 26 foot treadmill running through the middle of it. For three days, directors Christopher Barrett and Luke Taylor did about 50 takes with the intention of the commercial to look like a stage play.
The commercial fits into the whiskey label’s ‘Keep Walking’ campaign perfectly, though ironically, the company just left their longtime ad agency, BBH (who created this commercial), for another one. Guess Johnnie Walker really was looking to take the next step.
The behind the scenes video shows how the commercial was filmed – all the moving parts (literally) and the camera working its magic.
Watch “Johnnie Walker: Behind the Next Step”
[Via Ad Week]