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Joe McNally Photographs NYC Newlyweds in the Back of a Truck

By Hanssie on June 5th 2015

One of the first questions a wedding photographer gets asked the second they announce to the world their engagement is, “Who’s gonna photograph your wedding?” Because really, as a wedding photographer, we know more than anybody what to look for, what constitutes a great wedding photographer and what gets classified as a great image. For those of us not married, we often wonder who we might hire if we were to get married (or is that just me? My answer is Roberto Valenzuela, in case you’re wondering, with Jerry Ghionis second shooting).


High on many photographers’ lists would be Joe McNally. With a long list of accomplishments and a successful career spanning 30 years, McNally is well respected within this photography community. This past week, McNally, a Nikon Ambassador, hopped in the Wedding Truck – a fully functioning, portable photography studio – and offered portraits to the newlyweds outside of New York City’s City Hall. On June 4th and 5th, McNally invited all couples who held a “New York state marriage certificate validating that they were married at city hall in NYC during the week of June 1 to June 5, 2015” to be photographed for free.

It’s part of Nikon’s “I Am Generation” campaign, so of course, McNally used a Nikon D750 along with a selection of Nikkor lenses and Nikon Speedlights. Most of these couples won’t recognize who Joe McNally is, but they will have some beautiful portraits to remember their wedding day by, thanks to one of the top photographers in the industry.

To see some of the images of the couples, head on over to Glamour.

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Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at Follow her on Instagram

Q&A Discussions

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  1. Daniel Thullen

    I think some of you are being a little tough on Mr. McNally. It looks like he used what Nikon/Glamour gave him to use to its full potential. The “fully functioning” studio appears to consist of about 1/2 of a typical box truck, a box for them newlyweds to sit on, and some dark curtains. Nothing else. Most of us would end up with 90’s looking photos in that situation. Would they be my ideal wedding photographs? No. But they are a fairly typical “portraits” delivered to some newlyweds who otherwise would not have had any wedding portraits.

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    • Bill Bentley

      The exposures seem to be all over the place imo. Most seem underexposed. Usually not a good look for wedding photos, no?

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  2. Lissette Garcia

    I thought it was just me but I too found he pictures pretty stale.

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  3. J. Dennis Thomas

    I hope Joe was having an off-day. I’ve seen better work from soccer moms on flickr. I’m sorry, but that work is pedestrian at best.

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    • Richard Bremer

      I kind of agree with you. I only like 1 of the 10 images posted… I really hold Joe in high regard, but this isn’t my idea of beautifull portraiture. More like 90s portraits in a studio. And that is way out of fashion.

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  4. William Emmett

    I’m thinking of doing a photo shoot in the Fall of a motorcycle rally. I plan on shooting bikes, and the people who love to ride. I may not us a box truck for the event, but it does give some rather great ideas.


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    • J. Dennis Thomas

      I know a guy that went to a hotrod rally here in Austin for 7 years and photographed people with a white vinyl backdrop and a scrim. University of Texas Press just put out a book of his photos called All Tore Up.

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  5. Brian McCue

    You don’t get many good things for free, but a free photo shoot from Joe McNally, how lucky!

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    • J D

      I am curious to know how many actually knew who he was. That would be a cool thing to have happen coming out of City Hall.

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