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Tips & Tricks

Jasmine Star Gives Some Good Pointers On How To Prep Your Clients & Why

By Kishore Sawh on May 31st 2015

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Preparation for a shoot is imperative for its success, and it doesn’t take an above average IQ to understand that. We’ve all grown up hearing the same tired adage that failing to prepare is preparing to fail, but it strikes me that many photographers don’t really know how to prepare.

Many focus preparation on the gear, making sure it’s all in place, in working order, back-up bodies and lenses, lights and so forth all standing by. There is a certain amount of focus on the shot list, perhaps, and location, but all of this is through the eyes and mind of the photographer. For greater success, the client needs to be part of this – they need to be prepped.

Rather notable photographer and educator Jasmine Star, along with CreativeLive, has released an excerpt from a talk she gave, and the segment is on the right way to prep your clients for an engagement shoot. While the discussion points may be discussed regarding an engagement shoot, its reach is rather more broad and all-encompassing than that, and indeed applicable to most any shoot.

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She begins by boldly stating that she emails her clients outlining the goals of the shoot nothing shy of a month prior, and discusses why this is primarily for the benefit of you the photographer. It sets the tone and expectations. Beginning a discussion about the shoot within a week of it may not provide enough time to explain what needs to be, nor change what may be desired, possibly leaving skewed expectations.

A very important part of the contact discussion is to discuss what is expected of the client(s) themselves, and this is a good way to let them know boundaries, and what they are responsible for. She mentions punctuality, and what attire they need to have, and she puts the onus on the client to get any permits for locations. While you may not go this specific route, it does show what some pros expect, and what you can begin to.

[REWIND: CREATE PERSONALIZED LIFESTYLE PORTRAITS BY CREATING A MOODBOARD]

Not to go without mention, is the subtle way she gives herself a ‘backdoor’ to not include certain shots from the final delivery, and it comes down to subtle wording. What you’ll notice from this short but informative video, if nothing else, is that clear communication with your client is key to a shoot’s success.

For more from Jasmine, do see her site, where you can learn more from her, see more of her work, and learn about her classes. And for more engagement photography tips, check out the SLR Lounge workshop, Natural Light Couples Photography.

Source: ISO1200

About

Kishore is, among other things, the Editor-In-Chief at SLR Lounge. A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

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  1. Jay Trotter

    First video I watched in SLR Lounge and shut off half way through.

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  2. Anthony McFarlane

    Well scandal aside, it seems as if she is giving her clients what they want in the end. That’s her goal. I do agree it is hard to follow her after the scandal.

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    • J. Dennis Thomas

      The way I see it is she’s scamming these people. She’s disingenuous and pandering to a crowd simply to make money, not because she loves the art of photography or because she wants to advance photography as an art form in and of itself. She’s out to make a buck. If this were the 80’s she’s be doing self-help infomercials, if it were the 90’s she be telling you how to “get rich quick” by selling real estate. She’s selling snake-oil and vitality tonic to these people that don’t have the self-esteem to go out and DO IT, even though they CAN.

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  3. J D

    Sorry, just cannot take her seriously after the “scandal”.

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    • J. Dennis Thomas

      I can’t take her seriously after the “seminar” recently posted about how she uses her “awkwardness” to out clients at ease.

      Please, someone that is awkward wouldn’t be able to stand in front of audiences and talk about how awkward they are. She’s a snake oil salesperson. She goes up there and tells people that have no confidence in their ability as a photographer a bunch of BS that they think they need to hear and she banks off of it.

      She’s an infomercial for being a wedding photographer. Aside from being a plagiarist.

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    • Kishore Sawh

      That’s very fair JD, it gets a bit under my skin too. That said, it’s a light video but I actually find her approach in this matter rather good. – different, but good.

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    • J. Dennis Thomas

      To be honest, I didn’t watch this one. I don’t want to give her the “view” stat.

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    • J D

      I am sure it is Kishore but my problem is not the quality of her videos but the content. Now when I read an article she wrote or see a video of hers, I am left wondering “are those really her words?”

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    • Rafael Steffen

      What scandal?

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    • Rafael Steffen

      I like the idea of organizing for a shoot which makes it more easy for both the client and the photographer.

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    • J. Dennis Thomas

      @ RAFAEL STEFFEN

      The scandal where she was caught numerous times plagiarizing other people’s work on her website.

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  4. J. Dennis Thomas

    OMG! Jasmine is like, soooo awkward!

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  5. Dustin Baugh

    I remember her name from when she was features on stopstealingphotos.com. Is that what you mean by notable photographer?

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    • Thomas Horton

      I wonder why SLRlounge even publishes stories about her. Why give that type of person publicity?

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