What you’re looking at is the new DSC-QX10 and DSC-QX100 lenses. Although we call them “Lenses” they are certainly much more than that. They have a built in sensor, Bionz Processor, Wifi/NFC wireless connection and an SD card slot. The only thing this “Lens” lacks is an LCD screen, which is actually fine because these lenses are meant to be controlled through a smartphone.
This is a really interesting move by Sony. Everybody wants great quality photos, but not everyone is willing to carry around another device dedicated to just taking photos. It’s no secret that Point and Shoot cameras are on the decline as more and more people are satisfied by the photos their camera-phones take. It seems like Sony’s approach here is “let people use their camera phones, but lets give them a lens that will give them great quality photos”. The success of the DSC-QX10 and DSC-QX100 lenses is really dependent on 3 things; the price, how useful the video functions are (if any), and if consumers are willing to carry around another device dedicated to just photos.