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Inspiration

It’s all in the Lens!

By Joseph Cha on August 12th 2013

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What you’re looking at is the new DSC-QX10 and DSC-QX100 lenses. Although we call them “Lenses” they are certainly much more than that. They have a built in sensor, Bionz Processor, Wifi/NFC wireless connection and an SD card slot. The only thing this “Lens” lacks is an LCD screen, which is actually fine because these lenses are meant to be controlled through a smartphone.

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This is a really interesting move by Sony. Everybody wants great quality photos, but not everyone is willing to carry around another device dedicated to just taking photos. It’s no secret that Point and Shoot cameras are on the decline as more and more people are satisfied by the photos their camera-phones take. It seems like Sony’s approach here is “let people use their camera phones, but lets give them a lens that will give them great quality photos”. The success of the DSC-QX10 and DSC-QX100 lenses is really dependent on 3 things; the price, how useful the video functions are (if any), and if consumers are willing to carry around another device dedicated to just photos.

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[via sonyalpharumors]

About

I’m a photographer and cinematographer based in Southern California. When I don’t have a camera in my face I enjoy going to the movies and dissecting the story telling and visual aesthetics.

Q&A Discussions

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  1. Bert Pasquale

    The circle is complete; now the smartphone is the master… …

    This is the beginning of a new paradigm, folks – pretty soon the merger of devices controlling each other will be commonplace.

    P.S. I want one, if there’s an app for that.

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  2. Abel

    I think this is great!
    I would love to see what happens in the future.

    It seems like since these lenses are independent units, they might be compatible with a wide range of phones.
    The entry level crop frame DSLR market might die out because with a product like this, no one will ever have to worry about buying a bulky body again which is half as powerful as the smartphones we carry in our pockets.
    Also, we won’t have to worry about proprietary mounts.
    Think of the possibilities. If this can handle RAW and with the right applications, we might be able to do basic editing on our phones before we transfer the files to another much larger computer for extensive work like photoshop.
    Heck, get a few flashes that you can sync over nfc/wifi and you’re set.

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