WEDDING SEASON SALE! 30% Off Training Systems!

Your content will be up shortly. Please allow up to 5 seconds
News & Insight

Instagram Now Has The Right To Sell Your Photos

By Lauri L. on December 18th 2012

Instagram said today that it has the perpetual right to sell users’ photographs without payment or notification. This is a dramatic policy shift that has quickly sparked a public outcry. The new intellectual property policy, which takes effect on January 16, comes three months after Facebook completed its acquisition of the popular photo-sharing site. Unless Instagram-users delete their accounts before the January deadline, they cannot opt out.

Under the new policy, Facebook claims the perpetual right to license all public Instagram photos to companies or any other organization, including for advertising purposes, which would effectively transform the Web site into the world’s largest stock photo agency.

This means that a hotel in Hawaii, for instance, could write a check to Facebook to license photos taken at its resort and use them on its website, in TV-ads, in glossy brochures, and so on — without paying any money to the Instagram user who took the photo!

Read more about the new policy here:

This site contains affiliate links to products. We may receive a commission for purchases made through these links, however, this does not impact accuracy or integrity of our content.

Lauri Laukkanen is one of the youngest established advertising photographers in Finland. At the ripe age of 21 he has already been working with some of the biggest commercial clients and his photos have been featured in the media, all around the world. Check out his portfolio here.

Q&A Discussions

Please or register to post a comment.

  1. John

    This article was in today’s email blast, yet it was from December 18, click the link, instagram rescinded the rights to sell the photos. No problem anymore. Happy New Year folks

    | |
  2. kefoster

    Deleted my account when they announced. 

    | |
  3. Tgamboauruz

    So much for privacy!!! Jeez….

    | |
  4. Seppo Sulo

    Who needs an Instagram when we have PS6 and Lightroom 4.X?

    | |
  5. Shai Yammanee

    This is disgusting.
    Unfortunately I think a lot of people in the younger generation won’t care that much. Or they won’t read the terms of service and be oblivious that their images are being stolen/sold.
    This leaves a bad taste in the mouth. I’m glad that I no longer have an instagram account.

    | |
  6. Zena Grindlay

    um so photos posted to Facebook will be the next target of Global Economy 

    | |
  7. Luke Toms

    Any idea if this will apply to users if their account are set to private?
    Therefore they will be selling images you do not want people to see.

    | |
  8. cherielkins

    Some will delete their Instagram accounts, for sure. But most people do not care about these things and will continue using the app. I don’t foresee Facebook/Instagram hurting from this in any way. Such is the power of corporations and the stupidity of the average American.

    | |
    • Klapham

      I did not know Instagram was proprietary to Americans. Silly me. :/

      | |
  9. Thaoimage

    The death of instagram.

    | |
  10. Vert Flores

    Well, that is very unfair for the users. :/

    | |