Win a Canon RP Mirrorless Camera!

Your content will be up shortly. Please allow up to 5 seconds

Instagram Likes Worth More Than Fake CC Numbers?

By Anthony Thurston on August 17th 2013

Having a strong social media presence is key for us photographers, word of mouth advertising at its finest. The hardest part is getting your following started, those first couple hundred likes are the slowest. To try and make themselves appear more popular some people are turning to the black market to buy likes and followers, and according to a Reuters report they are paying more than one would pay for fake credit card numbers.


The beast behind this is Zeus, a computer virus originally designed to scrape credit card numbers, which has been modified to create fake likes and followers to build a “buzz” for companies and users of Instagram. These likes and followers are sold in batches of 1,000 on hacker forums for as little as $15 per 1,000 for followers, and $30+ for likes.

As I mentioned above the idea behind this is that if you can create the perception that your business or product is popular then real people are more likely to jump on the bandwagon and like/follow your stuff too. It is dishonest and can be really expensive, but it works when done right. I would be lying if I said that I was ok with people doing this, but at the same time I can totally understand the allure.

I mean think about it, you are new to an area and you are trying to create a buzz for your new business. You could spend lots and lots of money on advertising, or you could spend a little bit of money on some fake likes and followers and in addition to your real likes/followers build the “popularity” of your business.

What are your thoughts on this? let us know in the comments below.

[via Reuters]

This site contains affiliate links to products. We may receive a commission for purchases made through these links, however, this does not impact accuracy or integrity of our content.

Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

Please or register to post a comment.

  1. Joseph Prusa

    Support your local hackers.

    | |
  2. Ihab Mokayed

    I know how hard it is to get those first hundreds of likes/fans, but I’m not a fan of this way at all to be honest!

    Why? Because I prefer paying those small amounts into growing my business realistically and not for fake likes/followers. Most of the big miserable downs in the business start with a small lie.

    Personally, I prefer knowing that I have real fans and that my work is that good that it created a “buzz”.

    Plus, a huge down for doing so is that you won’t get people interacting on your page, which means you only have the likes and no one really giving any feedbacks/comments since it’s only fake accounts.

    | |
  3. Jeff Davies

    In the process of using these services you are encouraging people to write viruses, by making it profitable for them. Viruses are a pain for everyone and, although not directly linked, could end up costing you money if you lost data through the works of a virus…

    | |