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Instagram Camera Gear & Apps

Instagram Camera Closer to Reality

By Anthony Thurston on March 4th 2013

I first heard about a possible Instagram camera last year, but news has been non-existent since it was announced. That is until this weekend when news leaked of a new agreement between Socialmatic LLC and C&A Marketing which allows for this new Instagram camera to be branded under the polaroid name. The deal includes the camera and accessories such a camera bags, lenses, filters, and more.
Instagram Camera
For those of you unfamiliar, the Instagram camera is intended to be a real life representation of the famous camera app. The camera would share pictures taken on the social network as well as print physical copies – just like the old Polaroid’s did. The initial concept specs included 16GB od SD storage, a 4:3 touch screen, an LED flash, optical zoom, Wi-Fi and Bluetooth connectivity, and the built in Polaroid printer. In the concept the printed images would bare the photographer’s Instagram handle as well as a QR code so other users of the camera could scan and find the photographers feed.

I think that this is a pretty neat idea. I am highly skeptical that it will ever see the light of day, but if it did I think it could be a neat novelty item – blending the old (Polaroid) with the new (Instagram). Of course this all depends on price, if the new camera costs too much I don’t think it would get much traction at all.

Do you think the camera will come to life? What do you think of the concept? Would you buy one? Let us know in the comment section below.


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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Joseph Prusa

    I have never seen one.

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