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News & Insight

Inspired Images: Spectacular Underwater Whale Shark Fashion Shoot

By fotosiamo on January 22nd 2013

Whale Shark Fashion Shoot 1
Marine life photographer Shawn Heinrichs andfashion photographer Kristian Schmidt collaborated together to create a spectacular whale shark fashion shoot in order to raise awareness about conservation and the environment. The images feature enchanting combinations where human models swim in sync with whale sharks, the world’s largest fish. Heinrichs describes their goal: “To highlight the magnificence of these creatures and bring beauty to a global audience. Our challenge, to turn models into mermaids and create mesmerizing imagery that captured the unique connection between humans and the largest fish in the ocean.”

Involved in the project were Italian model Roberta Mancino, underwater model Hannah Fraser, stylist Fazli Krasniqi, and physiologist and artist Taro Smith. As the models and animals worked flawlessly together, the two photographers captured rare moments of natural visual harmony. A strong passion for the preservation and protection of our world is evident in this project, and, through their hard work and creative minds, Heinrichs and Schmidt have brought to us a collection of innovative moments that serve as a constant reminder of the fragility of nature.

Whale Shark Fashion Shoot 2

Whale Shark Fashion Shoot 3

Whale Shark Fashion Shoot 4

About this Project

This November I teamed up with fashion/wildlife photographer Kristian Schmidt to redefine how the world views threatened marine species. I first met Kristian on a whale shark trip with our friend and ally Richard Branson and conservation organization WildAid (an NGO focused in reducing demand for endangered species), and we were immediately captivated by each others work. Recognizing that people only protect what they care about, we hatched a plan that would combine my underwater and marine life photography expertise with Kristian’s mastery of creative fashion photography.

Thanks to My Modern Metropolis for the find!

Stay creative!

– Joe

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Joe is a fashion and commercial photographer based in Los Angeles, CA. He blends creativity and edge with a strong style of lighting and emotion in his photographs.

Q&A Discussions

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  1. Joseph Prusa

    Very Nice.

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