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Tips & Tricks

Infographic: 8 Basic Points of Wedding Photography Marketing

By Guest Contributor on December 10th 2014


Whether you’re just starting your professional photographer career or run an established photo business, the end of year is the perfect time to look at the big picture of your marketing and build a strategy for the following year.

What numbers do I finish this year with? What clients send most referrals my way? What tools and technology are on the market to help me simplify my workflow in 2015? Taking time to answer these and other questions can make the difference between the success or failure of your photography business in the year to come.


The infographic below shows several fundamental aspects of successful online marketing for photographers. These basics can help you schedule your self-promotion activity for both quiet and busy seasons, as well as optimize the year-round marketing workflow. The 8 referral marketing tips included in the graphic are based on statistical data and feedback from professionals that the author gathered while developing his software solution for photographers. Use them to build an effective game plan for reaching your ideal customer.

Check out the infographic below or grab a downloadable PDF version here.

8 Tips for Wedding photographers.

Final Thoughts

As your photography business develops, you need to devote some significant amount of time to analytics and planning. You may have enough bookings today, but without a solid marketing strategy, you stunt your growth in the long run.

What are your most effective marketing techniques? What tools do you use to analyze and plan your promotion efforts? Share with fellow photographers in the comments!

About the Guest Contributor

Demetrio Fortman is a New-York based web developer and entrepreneur whose passion for photography led him to creating Defrozo, a free marketing platform for photographers. As Defrozo is heading to Kickstarter, Demetrio and the team are seeking the community’s feedback so that we could build an awesome product together. Connect with Demetrio on Twitter and Facebook.

This site contains affiliate links to products. We may receive a commission for purchases made through these links, however, this does not impact accuracy or integrity of our content.

If you’re interested in becoming a guest contributor, contact us!

Q&A Discussions

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  1. Troy Barboza

    Amazing information, the wedding market is a market where no one will know everything and you will always learn.

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    • Demetrio Fortman

      Thanks Troy, glad it could be of help. And you’re absolutely right, I think this can apply to any business – you need to always learn in order to stay afloat.

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  2. Andre Queree

    A lot of those are good tips for marketing any type of photography business. Thanks!

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    • Demetrio Fortman

      That’s right Andre. Building on relationships with clients is a good strategy for any photographer and entrepreneur. Thanks for stopping by and commenting!

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    • Demetrio Fortman

      I’d love to know what marketing tactics you guys find most effective in your own business. Let’s make this comment section a treasury of ideas ;)

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  3. Mac MacDonald

    What an amazingly simple and profoundly helpful infographic. Thanks for sharing!

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