When I first started in the wedding photography business, it was a popular practice to have a ‘same day’ or ‘day of’ slideshow to surprise the bride and groom, show off to the wedding guests and have an instant marketing tool all rolled into one. A ‘same day’ slideshow is a quickly put together slideshow presentation of some of the best images you’ve taken on the wedding day, with perhaps a quick edit thrown in and displayed on your laptop, placed strategically somewhere near the bar. That way, as guests got more thirsty as the night of dancing and reverie went on, they could ‘ooh and ahh’ over your beautiful photos, grab a conveniently placed business card and hopefully call you the next time a photographic need arises.
It was a creative and sometimes stressful marketing technique that isn’t quite as popular anymore, but impressive nevertheless. One Australian photographer, James Day, pulled ‘the craziest stunt” ever, and topped the same day slide show practice by delivering a same day wedding album to the couple. The bride was James’s sister in law, Jane (also his wife’s identical twin) and the groom was Michael (Gray), a successful wedding photographer himself. So James knew he “had to do something absolutely insane for Michael and Jane…I just had to go all out.”
Watch the Video of the Stunt
How He Did It
Enlisting the help of numerous companies, James pulled off quite the surprise for his clients. RAW Digital & Film Lab, an outsourced editing company spent most of the wedding day editing photos and so, along with the album, Michael and Jane also received all the edited JPEGs that night as well. The album was designed using an album design software from Pixellu SmartAlbums and made by Photo Mounts & Albums Australia. A few other companies were in on the surprise as well. Check out James Day’s blog post for the complete list.
This is without doubt the biggest stunt I’ve ever pulled off. I did what everyone else told me would be impossible. I knew with the right team we could make it work.
Way to go above and beyond for the client/family member and a very creative way to do so! For photos from Michael and Jane’s wedding day and images of the actual album, check out PetaPixel’s post here.
What have you done for your clients that blew them away? Leave a comment or idea below!