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Business Tips

Imgembed Promotes Fair Use of Images Online

By Tanya Goodall Smith on August 22nd 2013

When I started blogging a several years ago, I was really unsure about the legal implications of sharing other people’s images online, even if I included a link to the creator’s website and specific post. It seemed like everyone and their dog was doing it, but did that mean it was ok? The stealing of images online is so rampant today, that most of us just shrug our shoulders and move on, figuring there’s nothing we can do about it. If you publish your images online, no matter what the law, they are most likely going to be used illegally at some point. But, we as photographers are still not ok with it!

Enter Imgembed, a new online platform that promotes the fair use of images online.

How does Imgembed work? It lets all image creators track where their images are being used online, and set permissions for every website using them. Artists are also able to monetize their images by setting a price to be paid by anyone who wants to use their image on a blog or website.

Blogs and websites are able to ethically use images for free by promoting the creators with the automatic attribution, or they can purchase a license to use the image, if the artist sets that as an option in their account.

Unlike the Creative Commons license available on other sites, where users have to download, then upload and manually add attribution to all images, Imgembed offers automatic image embeds, which generate a code for websites to copy and then paste within their HTML. The attribution will be regenerated on every view of the image, and does not require any manual coding, upload or download.

From a blogging standpoint, this is a huge time saver! We here at SLR Lounge always contact an artist and ask for permission before posting any images on our site. Having permission already established for images across the web would certainly make our jobs easier and faster. Plus, bloggers can rest assured they are using images legally and fairly.

Imgembed is free to use, unless you happen to sell an image, then they take a 30% commission. I see this perhaps affecting the micro-stock industry somewhat. Are sites like these going to be the new micro-micro-stock?

Of course, creatives maintain the copyright of their images when uploading to Imgembed. Check out the video above, or their website, for more information.

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Tanya Goodall Smith is the owner, brand strategist and commercial photographer at WorkStory Corporate Photography in Spokane, Washington. WorkStory creates visual communications that make your brand irresistible to your target market. Join the stock photo rebellion at

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