Wedding photographers are artists, and their photos are the end product of their unique vision and expertise. From the moment you meet a potential client until you deliver the final package, it is important to provide a consistent, professional approach. Beyond that, each of those moments is an opportunity to showcase your brand to the world and prove what it is that makes you special. One of the details that can make all of the difference is in how you package the wedding photos.
Phillip Blume of Blume Photography puts it perfectly:
“Clients don’t see all the behind-the-scenes care you put into their imagery. They do see your packaging, though. And, believe me, every one of them makes a direct correlation between your photography and the visible care you put into packaging it.”
1. Understand why it is important.
“You put so much work into creating your images and worked tirelessly on processing them to perfection, don’t just stop at handing them over to your client in basic plastic packaging from your printing company. You want your clients to be in love with your products, even before they open their package.” – Leah Valentine
“The social aspect is invaluable: Clients sharing your branded packaging through photos on Pinterest and elsewhere. And even though every client doesn’t take that initiative, our studio has an excuse to quickly snap an iPhone picture of outgoing artwork to post to Facebook: “A special delivery is on its way to you, ____.” Those two-second posts often go more viral that the blog posts we spent an hour creating! ” – Phillip Blume of Blume Photography
“It’s all about how you make someone feel when they interact with your product/brand. I want to make my clients feel special to me (because really, they are). Packaging is a great opportunity to make that connection. I want my client to think the package that just arrived in the mail is the prettiest wrapped gift they’ve ever seen. In turn, I’m creating an experience for them that they’re sure to remember and rave about to those close to them, hence bringing referrals and value to my business.” – Charity Maurer Photography
2. Some fun ideas to try:
Hawaiian photographer, Chris J. Evans likes to package his albums with a nice, mellow design using tissue paper, hemp and twine. In addition, he designs his own shipping labels.
Eileen Blume of Blume Photography has begun sewing custom slip covers for our wedding books, made by hand from fabric chosen to complement each book and its wedding colors. “This element is not as time-efficient as other packaging, but it is more affordable than purchasing slip covers from book companies who offer them. Plus we believe the attached tag (“Handmade by Eileen Blume, Blume Photography”) speaks volumes to our couples about how we care for them.” – Phillip Blume
“One time I made wrapping paper by creating a collage of the couple’s wedding pictures and gluing on the photos on gift wrap. I have also made tiny wood magnets with a photo transferred onto wood. One couple had a theme of pom poms and I handmade poms poms and stuffed them in the package.” – Stacey of Gather West
“I love rustic details (and my bride does too). I’ve thought about incorporating a clothespin in my packaging, but haven’t quite figured out the best way yet! I also love all the amazing options there are for USB’s these days and wouldn’t mind using one of those—but it would still be wrapped in my own lace and materials.” – Charity Maurer Photography
3. Consider adding a gift.
“To make it even more special and ensure your clients will be singing your praises, it’s a great idea to include a special gift within their packaging. I have found creating a Christmas ornament with one of their favorite images and adding that to the ribbon around their prints can leave your client speechless. Another great idea is working with other local vendors for gifts. I love partnering with my favorite local chocolatier for small truffle boxes.”- Leah Valentine
4. Keep it brand consistent.
“I always include a hand written thank you note on a vintage Hawaiian postcard. Not only does this personalize the thank you, the vintage postcards rock!” – Chris J. Evans
“My wedding packages always include two things: a handwritten card and a handmade touch. It always feels like such a privilege and joy to participate and share a couple’s wedding and my card is another way of expressing my gratitude and best wishes for them.”- Stacey Millet of Gather West
5. Offer your clients something they can share with others.
“I always supply a few extra business cards so my clients can spread the word to their family and friends.” – Chris J. Evans
Leah Valentine offers us a final piece of advice when it comes to packaging wedding photos:
“Delivering your prints will be one of the last experiences your client has with you. You want them walking away thrilled with their entire experience, wanting desperately to tell their friends about you, and excited for the next time you will photograph their family.”
Photo Credit: Blume Photography, Chris J. Evans, Charity Maurer Photography.