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Creating a Lookbook Tips & Tricks

How to Create a Lookbook

By Anthony Thurston on March 12th 2013

Creating a Lookbook

Lookbooks are powerful marketing tools used by retail businesses to showcase clothing to customers and build buzz about a brand. Those of you interested in commercial shooting will likely be interested in this gem of an article that I came across today about creating lookbooks over on Seniorologie. In the article the author, Courtney DeLaura, dishes out a boat load of information on lookbooks including the creative process, some advice, and some great examples from one of her recent lookbooks for Altar’d State.

Creating Lookbooks

A key piece of information that I took to heart from her article was that lookbooks are about branding, they are not a catalog. Unlike a catalog a lookbook is not meant to sell the clothing, it is meant to excite a viewer about a product, entice them to check out the store/website or learn more about the brand. This is just one of the great pieces of information shared in this article, if lookbooks are something that you are interested in doing I highly suggest that you take a look at the article.

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Elizabeth

    Great post! Lookbooks are still so important for designers because it let’s you create a story from your work. Just FYI, in addition to printing my own analog lookbooks, I use a service called to make digital lookbooks, it’s only $9 a month and you can easily create and share lookbooks. It does cost money, but you can send your work with password protection, create access codes for shows, attach line-sheets and high-re images and even track whether your lookbook has been viewed. Great for sending to buyers. Anyway, thanks!

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