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Heidi Klum & Maserati: Behind the Scenes, Beyond The Swimsuit

By Kishore Sawh on April 6th 2014


Maseratis never looked so good. Or is it Heidi Klum never looked so good? No, it must be the former as I can vividly remember Heidi in the 2001 Sport Illustrated Swimsuit edition, and cutting that sort of silhouette isn’t something nature allows for very long. Still, arguably she is the most iconic übermodel of her generation, possibly more charming and alluring than ever, and looking at her still isn’t exactly a chore.



For the 50th Anniversary Sports Illustrated Swimsuit edition, Heidi did a spread with Maserati and a host of promotional videos (see bottom of page) along with it. What’s nice is the series of videos give a little glimpse behind the scenes of the photo shoots, and you’re able to pick up some ideas of gear and placement used, and to see the resulting images used the in single most popular magazine issue. As one would expect there are Canon 5D Mark III s abound, and you can spot some L lenses and PocketWizards.









I think Heidi is such a brilliant choice for high end car manufacturers. She breathes different kind of life into a brand like Maserati that can come across as stuffy. Never one to take herself too seriously, she is appealing to a wide and varied demographic. It also makes sense to see her coming out of the GranTurismo MC Trofeo race car. I’m a huge Formula 1 guy and am used to seeing her in and around the paddocks and Renault pit from her time dating F1 bigwig Flavio Briatore.

Interesting to me also is to see the final images and trying to figure out just how they were shot. I think some, such as the shots of Heidi coming out of the Quattroporte in the evening gown there must’ve been some heavy post processing to diminish the appearance of the background. But you can look and speculate for yourselves. Or you can just look. It’s Heidi Klum and Maserati for goodness sake.

Via: iso1200
Images Courtesy of Maserati Facebook

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A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

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  1. Joseph Prusa

    Nice !

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  2. Anthony McFarlane

    Fast car, pretty girl- no complaints. Nice write up

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