The rumor coming out of the Hasselblad camp right now is that the company is in financial trouble and that Ventizz Capital, the company that owns Hasselblad, may be on the verge of pulling the plug on the high end camera maker.

This news, while troubling, shouldn’t be all too surprising given Hasselblad’s run of form lately. This is the same company that came out with expensive Sony knockoffs like the ridiculously silly looking Stellar. In an economy such as this, Hasselblad continued to place all of their chips in the super expensive “luxury” market and it has not done well for them.

[REWIND: Hasselblad announces new CMOS medium format body]

I am not all that surprised by this. I applaud Hasselblad for branching out from the medium format world, but to do so in such an underwhelming way really hurt their credibility with most serious photographers. It’s sad to see such a storied brand struggling, but when you put all your chips in one basket, you are bound to get bit. According to the rumor, this will likely mean that Hasselblad will go up for sale again in the near future. It is also possible that the company gets scrapped all together (though I am sure selling is the more likely outcome).

Do you find it surprising that Hasselblad is in financial trouble and may be scrapped/sold off? Share your thoughts below to join the discussion.

[via Photo Rumors]