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Hasselblad and Sony Reportedly Teaming Up On Revolutionary New Sensor

By Anthony Thurston on November 26th 2013

The latest news coming out of the rumor mill is that Sony and Hasselblad are going to be taking their partnership beyond “luxury” Sony products and into camera hardware, specifically a new sensor.


According to the report Sony and Hasselblad have collaborated on a revolutionary new sensor that promises to offer greatly increased dynamic range. The sensor reportedly does this by equipping each pixel with its own electronic shutter, which allows different areas of the sensor to be exposed differently – allowing for greatly increased dynamic range.

[Sony A7 Pre-Orders Surpass 200% of Sony’s Pre-Launch Estimate]

It is unclear if the sensor is being developed for Hasselblad’s medium format bodies first or for Sony’s Full Frame offerings, but the two companies are expected to announce and show off the new senor in early 2014.

How big of a deal is this rumored new sensor in your mind?

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I am really interested in this. Dynamic range is a big deal for me as I hate blown out highlights and I avoid them at all costs. A sensor like this would in theory allow you to take HDR-like shots with a single exposure. Essentially it could be called the HDR sensor in my opinion. I am very interested to see what comes of this… if anything.

What are your thoughts on this technology (if it is real)? Sony already made big waves this year with the new A7 and a7r, could this be the next big announcement from sony? Let us know in a comment below!

[via Sony Alpha Rumors]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Saywhatuwill

    If there’s a full 6×6 sensor in the works then I’ll be in line to pick it up unless, of course, Hasselblad jacks up the price to over $60,000.

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  2. Rich H

    This is of course is one of the most important aspects of photography… the human eye is capable of a much wider dynamic range than most camera sensors can produce (in the same amount of time) and the human eye has a much smaller sensor than most cameras. The ability to adjust the overall Dynamic Range will be available in a single shot using this technology and at very high speed or low depending on your needs. Obviously the shutter speed per pixel is set automatically (within an adjustable range) and will vary from pixel to pixel so it’s like having a separate camera for each pixel, if in the future ISO can also be adjusted (automatically) for each pixel then we will really have it all (look for this in the next generation). unfortunately the aperture F is a function of the lens so that will unlikely be set on a per pixel basis (and wouldn’t be an advantage anyway). Great Job Sony and H if it’s true!

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  3. ken

    If they implement this properly, they could even get rid of the mechanical shutter! It’d be the ultimate strobist control of daylight ambient sensor :-O

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  4. David

    Sony’s definitely got the industry lead on making sensors with high dynamic range, at least in the lower ISOs. It sounds like it’ll be a very slow camera though in terms of fps and focusing, which isn’t really an issue with mf users.
    If this thing is revolutionary in the mf space, I really hope it drops the price of current mf cameras. It’s so expensive to get into a system right now.

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