You would think that the Hasselblad would have figured out by now that we all know their little secret, but it appears they have not. Yes, another Sony rebrand has been announced in the new Hasselblad HV (Sony A99).
“This camera is aimed squarely at people who don’t just love taking pictures – but love taking them in real style,” says Hasselblad CEO, Ian Rawcliffe. The specs of the Hasselblad HV, just as with the previous Sony rebrands, are exactly the same as the Sony A99. The Sony A99 retails for around $2,000 with the body only, the Hasselblad HV will be selling for around $11,500.
[REWIND: Hasselblad Announces New CMOS Sensor]
This is seriously like Ferarri taking a Ford Focus (fully loaded), putting a new fiberglass cover over it, and then selling it for $100,000. Seems silly to me. But apparently people are buying them, because I can’t see why they would keep doing this if they were not being bought.
The difference is all in the exterior. I will just say that I don’t like it, not stylish looking to me at all. Looks plasticity and cheap, though in reality it is far from that (the material shell is actually quite impressive). But, if I am paying almost $12k on something, I want it to look good… this, well, in my opinion, does not. I will give it props for not being quite as terrible as the Stellar or Lunar.
What are your thoughts on this “new” release from Hasselblad? Are the “style” improvements worth $9,000 to you or do you prefer to get an original a99? Leave your opinion in the comments below to join the discussion.