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GH4 Sales Through The Roof, Panasonic Doubles Production

By Anthony Thurston on July 15th 2014

I don’t know if you have heard about this new camera, the GH4, but it has quickly cemented itself as one of the premiere video/stills combination cameras on the market and is getting high marks in almost every review. (I’m joking…of course, you’ve heard of this camera – here, here and here…)


Beyond the reviewers, consumers have really adopted this camera as well. Demand is much higher than what Panasonic had originally anticipated, and as such, getting your hands on a GH4 has been harder than one would like.

To try and keep up with the ever growing demand, it has just been leaked that Panasonic has doubled their production of the camera from 2,500 units per month to 5,000 units per month. Hopefully, this means that demand will die down as people who have ordered one start to receive their cameras.

[REWND: GH4 Field Test and Review]

If you still have not pulled the trigger on a GH4, you can order them over at B&H. They are currently backordered, but if you order now, you will be one of the first to receive a unit once they are back in stock, which is expected on July 17th.


Does it surprise you the the GH4 is in so high of demand? Do you think that Panasonic doubling their production will help? Leave a comment below!

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Sinh Truong

    Solid hybrid camera. Macro shooters should be all over the GH4 as well – Incredible RAW detail when pixel peeping and the m43 sensor gives you great DOF to with lens wide open.

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    The GH4 deserves this kind of attention …. according to the reviews I have watched and read its a pretty good camera given you can shoot 4K videos at that price

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  3. Phil Bautista

    It’s nice having these sort of problems. Much better than the ones Olympus are having.

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  4. Stan Rogers

    Nope. Absolutely no way they could have seen this coming. None at all.

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